Flack's Revenge

JANUARY 25, 2023

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact.

Case Study 156

Case Study YouTube Measurement Interviews 156

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. This source, and my long-standing insistance on Don being credited, is acknowledged by Richard Bailey in his handy briefing on PESO at PR Academy Insights from September 2019.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 124

Measurement Communications Survey Web 124

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

5W PR

JANUARY 3, 2024

It’s about creating a profound connection that resonates with individuals long after the initial encounter. By crafting messages that resonate with emotions and beliefs, strategic communicators can establish a connection and relevance. Storytelling The power of storytelling can’t be overstated in this context.

Communications 78

Communications Storytelling Nonprofit Measurement 78

5W PR

OCTOBER 20, 2023

They can help companies bridge the gap and connect with their audience authentically. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Cultural marketing agencies specialize in helping brands connect with diverse audiences. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. What type of attendees?

Agency 59

Agency Creativity Examples Conference 59

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. who and how often).

Agency 51

Agency Measurement Resources Report 51

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. The post How Public Relations Can Help Build Trust In Defense Tech Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 78

Publicity Brand Branding Ethics 78

Cision

JANUARY 3, 2018

While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. The Solution?

Measurement 225

Measurement Tools eBook Analytics 225

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. What type of attendees?

Agency 52

Agency Creativity Examples Conference 52

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78

Travel Strategy How To Local 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Here is some commonsense PR advice about communicating during a pandemic. What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Make a plan. Manage expectations. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

5W PR

MAY 4, 2023

It evokes emotions, connects people, and creates a longing for the past. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Emotional connection Nostalgia marketing is a potent tool for establishing an emotional bond with customers.

Film 88

Film Marketing Consumer Fashion 88

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. This allowed me to directly measure competitors against only the criteria the company desired to measure.

Measurement 60

Measurement Analytics Agency Data 60

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MARCH 26, 2024

Channels Selecting the best channels to spread the message is key in B2B tech PR. Content marketing Complement the PR efforts with a strong content marketing strategy. Building relationships Fostering strong relationships with key stakeholders is at the heart of successful B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? 9 – Paul Maccabee , Maccabee PR – 1,985 followers. 12 – Lisa Hannum , Beehive PR – 923 followers. Who’s crushing?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

5W PR

FEBRUARY 28, 2024

Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Focus on offering genuine value and connecting on a human level. What is SXSW?

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. Industry awards are an important part of a PR strategy, especially for B2B brands. Colorful language frequently connects with judges. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . by 2024. . Growth of CTV/OTT ad tech.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

From the powerhouse Netflix, to more niche apps like horror channel Shudder, Connected TV (CTV), and Over the Top (OTT) usage has become a part of everyday life. That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . by 2024. . Growth of CTV/OTT ad tech.

Trends 170

Trends Advertising Advertising Video 170

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Corporate-side PR. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113