Bianchi Biz Blog

OCTOBER 9, 2023

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. That responsibility is always top of mind when I evaluate the news value of potential stories. That works both ways. Any pet peeves with PR people?

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Transportation Meeting Newspapers Media 99

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

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Interviews Marketing Financial Insurance 50

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

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Strategy How To SEO Engineering 257

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. I remember sitting with a college student at a local Starbucks.

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Skype Industry Storytelling Interviews 150

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

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Software Pitching Measurement Enterprise 90

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

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Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I did some freelancing and eventually started at AN! And I actually do appreciate a follow-up email!

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Automotive Report Meeting Radio 85

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Ask Questions. Ask lots of questions!

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Journalism Marketing Internal International 127

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

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Agency Corporate Interviews eBook 60

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Twin Cities Business , the daily Minneapolis.

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Interviews Radio Journalism Newspapers 48

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. How has your background in journalism influenced your abilities in PR? What has been most helpful?

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Television Pitching Journalism Interviews 120

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

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PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

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Journalism Reputation Ethics Corporate 40

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason. Is media relations dead? Not in today’s PESO PR model. Media Relations, Earned Media & the PESO© Model.

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Media Relations Automotive Media Newspapers 101

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. the reporters likes to schedule interviews through? What’s a marketer to do?

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Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

JUNE 5, 2023

Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

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Meeting Automotive Media Transportation 75

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. and execute them?

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Survey Report Media B2B 102

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. I definitely think that it is. I definitely think that it is.

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Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Don’t bait and switch.

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Media Pitching Report Interviews 212

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. How long have you been in journalism and how did you get started? One day, I might pop up with an interview request when I feel they’re a good fit. The biggest thing for me is timeliness.

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Automotive Meeting Report Media 93

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. In 2021, I moved to The Hoffman Agency.

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Bianchi Biz Blog

AUGUST 17, 2023

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover. And maybe you will!

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Automotive Mobile Technology Resources 77

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know]. Is owned media trustworthy?

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Study Survey B2B Advertising 61

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode.

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Insurance Insurance Writing Sports 120

The Hoffman Agency

MARCH 16, 2021

in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. Fortunately, The Hoffman Agency was hiring interns. I interviewed. By Katrina Lockhart, Intern. I’m currently completing my B.A.

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Internal International Creativity Journalism 41

Stephen Waddington

OCTOBER 30, 2017

Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. Lord Bell left the agency in August 2016. The event is being hosted by the PR Company.

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Wikipedia Government Interviews Ethics 60

The Hoffman Agency

AUGUST 23, 2022

I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. I won’t sugarcoat the adjustment to agency life — it has been challenging, but I’ve also learned and grown more in these two short weeks than I have in my entire life. The Middle.

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Storytelling Community Industry Transportation 36

Bianchi Biz Blog

JUNE 30, 2022

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. 9 Reasons Our PR Agency May Not Respond to Your RFP.

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Automotive Mobile Technology Resources 74

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

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Blogging Twitter Facebook Measurement 73

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

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Ethics Agency Journalism Corporate 71

The Resolution Blog

JANUARY 31, 2019

I interviewed Jim for the latest episode of the PR Resolution podcast. He’ll be overseeing the SWNS news service which essentially helps PR teams (in-house and agency-side) form stories and gain coverage. Listen now.

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Industry Publicity Groups Interviews 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. What is your favorite part of your job? The clients.

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Local Case Study Nonprofit Healthcare 52

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. To make earned media easier, make sure you pick the right agency partner – one that has proven capabilities in earning media coverage, is recommended by top editors, and doesn’t shy away from the challenge. Author: Jim Bianchi.

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Automotive Media Report Print 78

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

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Strategy Interviews Pitching Energy 52

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal. Zach Burrus. Marketing Analyst.

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eBook Marketing Interviews Big Data 60

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

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Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

MARCH 21, 2022

How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. Is a PR Agency Trying to Get You Fired? Compelling images to help illustrate content are also ideal.

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Meeting Newspapers Agriculture Media 73