ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. Despite the economic downturn, these giants remain key players at Cannes.

Creativity 156

Creativity Meeting Advertising Advertising 156

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. An example that immediately comes to mind involves technology. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. On a daily basis, we are connected to Slack, e-mails, and texts to our team.

Product Launch 296

Product Launch Training Interviews Software 296

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Internal International Pitching 85

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development.

Agency 63

Agency Software Enterprise Marketing 63

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. AI is something that is missing from most of the incumbent PR software tools.

Company 150

Company Tools Technology Software 150

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. Ultimately, I decided to seek a position at a PR agency where there was an opportunity to learn and receive hands-on experience! It makes it easier to ask questions on all things technology and PR.

Internal 36

Internal International Software Engineering 36

The Hoffman Agency

FEBRUARY 17, 2023

By Alka Narayana, Intern In my final quarter of college, it looked like graduating in December would be as dreary as it sounded. Ultimately, I decided to seek a position at a PR agency where there was an opportunity to learn and receive hands-on experience! It makes it easier to ask questions on all things technology and PR.

Internal 36

Internal International Software Engineering 36

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance.

Data 75

Data Automotive Transportation Mobile 75

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.

Company 120

Company Banking Education B2C 120

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals.

Publicity 151

Publicity Radio Technology Sports 151

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company gives agencies a way to manage (and pay for) clients serving as experts. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 150

Pitching YouTube Community Company 150

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 118

Technology System Tools Government 118

Shift Communications

SEPTEMBER 12, 2014

At some point during your first year working at an agency, something will “click” and you’ll know you’ve finally hit your stride. With the technology tools available to PR pros updating and evolving every day, letting yourself get too comfortable with your current toolkit is like asking to get left in the dust. Poke and prod at them.

Agency 136

Agency Software Industry Local 136

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. She notes COVID-19 is shaking things up. What about HR?

Report 118

Report Publicity Survey B2B 118

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport? beer and saving money.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure.

Survey 120

Survey Communications Ethics Measurement 120

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60