Onclusive

MAY 10, 2018

According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

Frederik Vincx

JULY 17, 2023

These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. Service storytelling We shared everything we learned. There’s not enough staff to make residents feel at home. Leading to an appalling 50% of residents depressed, and a high turnover rate of staff.

Software 78

Software System Training Enterprise 78

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

AUGUST 1, 2018

By: Aaron Whitaker – Account Coordinator at The Hoffman Agency. At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. View the whole post at Ishmael’s Corner ?.

Storytelling 28

Storytelling Corporate Infographics Government 28

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Tap your inner contrarian. It pays to be different.

Pitching 140

Pitching B2B Infographics Study 140

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 72

Survey Trends Communications Storytelling 72

Critical Mention

FEBRUARY 10, 2018

You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Storytelling is our game . Today, storytelling is a buzzword. If you try one role and find it’s not for you, chances are there’ll be another that will be a fit. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Konnect’s primary calls to action speak to two different consumers: brands who are looking for a marketing agency, and professionals looking to join the team. Being desktop friendly and mobile friendly is a must.

Brand 52

Brand Branding Mobile Analysis 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 118

B2B Marketing Survey Software 118

Ishmael's Corner

NOVEMBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. Techniques For Effective Business Communications. I kept thinking if establishing a tech-focused PR consultancy.more.

Storytelling 60

Storytelling Communications Publicity Infographics 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Sometimes, an image can even spark an idea for a story. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Changing face of customer advocacy Prospective buyers want to hear from other buyers to credential an organization and its products and services.

B2B 60

B2B Report Case Study Infographics 60

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Do this by being authentic storytellers and finding the right consumers with whom to connect. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 6, 2013

Let’s take a look at your brand (or your clients for your agency readers). Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc. If this isn’t an option, consider hiring an agency that will give you this capability.

Marketing 52

Marketing Community Trends Case Study 52

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Ishmael's Corner

JUNE 21, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Unconventional Official “Sponsors” for 30-year Anniversary appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup.

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Storytelling Groups Communications Publicity 104