Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Press Releases Are Old News.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. And, the storytelling. But PR pros have ALWAYS been storytellers. It’s harder as far as pitching the media. If you look at all the publications to which she contributes, you can easily see why. MG: That’s a good question.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115