5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Leadership is not merely about managing a team but involves taking personal ownership and accountability.

Agency 71

Agency Leadership Training Big Data 71

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric.

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 146

Software Agency Pitching Analytics 146

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership. Internal Communications. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice added, “There’s not a more exciting industry right now than ad tech.

B2B 170

B2B Leadership Technology Web 170

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

5W PR

APRIL 3, 2024

Picture a game-changing new app like Payoneer that could shake up an entire industry. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Without recognition, this breakthrough remains cloaked in digital obscurity.

Company 78

Company Product Launch Resources Employee 78

5W PR

APRIL 29, 2024

Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources. Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture. No more cold calls Journalists no longer sit around awaiting cold calls.

B2B 78

B2B Social Media Media Community 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership. Internal Communications. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Of course, a campaign built on inspiring kindness will look different for every company and industry.

Employee 155

Employee Crisis Reputation Creativity 155

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Make sure to articulate what sets the product or service apart. It’s no surprise that people feel a bit on edge about handing over their financial details to the fresh faces in the industry.

Strategy 78

Strategy Privacy Financial Guidelines 78

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

Shift Communications

SEPTEMBER 7, 2017

If everything said about AI is true, it will transform every industry and market alike; no wonder why every client is obsessed with hitching their technology vision to the AI juggernaut. We must recognize when we need to take a leadership role to help people understand the implications for the future as well as the reality of today.

Leadership 112

Leadership Technology Company Course 112

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries. I hope Clubhouse succeeds.

Leadership 321

Leadership Conference Sports Meeting 321

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. To show leadership during a serious crisis situation. To launch a key product. Photo by Foto Sushi on Unsplash. To signal a cultural shift.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. A brand is the overall perception and identity of a person, product or organization in the minds of those interacting with it. Cultivate relationships with colleagues, mentors, industry professionals and leaders in your field.

Strategy 87

Strategy Brand Branding Leadership 87

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Instead, we positioned soy milk as cool!

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

SEPTEMBER 4, 2018

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. for an agency partner that can both bring creative ideas.

Industry 73

Industry Marketing Trade Shows Leadership 73

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

MARCH 28, 2024

Laying the foundations of trust The financial services industry is a game of trust. Financial education Financial PR initiatives can be designed to demystify complex financial concepts and products for the public. This nurtures a sense of community and builds trust through direct and approachable communication.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. They can also share their industry awards which can help show the brand’s potential for growth and success. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Read some more.

Industry 58

Industry Insurance Insurance Resources 58

5W PR

MAY 13, 2022

Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks. Thought Leadership.

Company 97

Company Strategy Leadership Resources 97

ImPRessions - Crenshaw Communications

MAY 2, 2023

Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work. And no one wants bosses or clients wondering if ChatGPT is on the other end of the work product they’re getting. Below are some uses that can increase productivity while maintaining the integrity of human involvement.

Retail 156

Retail Video Pitching Technology 156

5W PR

JULY 7, 2021

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. The post Growing a Business Through Public Relations appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88