MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 134

Study Publicity Survey Internal 134

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. Strong female voices.

Data 75

Data Automotive Transportation Mobile 75

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. And, on occasion, changes will be warranted if there have been significant shifts within the organization, its goals, or the industry. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Where possible, work with clients to offer opportunities for shared exposure with other category players.

Education 136

Education Leadership Agency Instagram 136

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. The most successful clients view an agency as a strategic partner and an extension of their own communications team, privy to C-level thinking and fully trusted with confidential material. What industry or competitive initiatives are anticipated?

How To 120

How To Case Study Product Launch Agency 120

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. It also helps to track important industry verticals and follow the most relevant journalists on Twitter.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Some public relations agencies make these claims, and they’re often true. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. I had to immerse myself in the business of the industry.

Sports 123

Sports Agency Interviews Travel 123

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Who doesn’t want an ad agency like that working for them? And then…no one sees it. To succeed you must get your message in front of the right target audience. But it is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

PR 20/20

NOVEMBER 30, 2022

As you’ll see below, we’ve broken down audit questions by each of these categories. Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? Or use these events to drive media relations and community conversation. Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. First, let’s define some categories of customer references: Sales references. 3 Studies that Challenge Marketing Assumptions [UML].

B2B 62

B2B Marketing Survey Study 62

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Timely material is great for current events, and relevant content that stays relevant is ideal for as low news period. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Most B2B companies operate in a competitive category characterized by a long selling cycle, relatively high costs, and, most importantly, a highly informed buyer. A niche industry analyst can have an enormous impact on brand visibility even without a large following. The names may not be as glamorous, but the impact is real.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. The first step is to know your influencer categories. Micro-influencers are growing.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

MARCH 5, 2019

I define influencer marketing as paid relationship were an organization trades money for access to an association with, insight, credibility or an audience a respected industry professional has developed. PR and communications are pretty closely related, though communications is the broader category. Digital or social media teams: 28%.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . the Crenshaw team offered select journalists expert commentary from executive leadership at Fractal , the world’s leading AI-provider for Fortune 500 companies. So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

my day is somewhat at the mercy of the marketing industry. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. Since I don't control the news (wouldn't that be nice.),

Writing 114

Writing Social Media SEO Blogging 114

Shift Communications

MARCH 22, 2023

It is usually one component of a more extensive thought leadership, corporate or advocacy strategy. ” The letter preceded the launch a series of new AI categories that Fiverr now offers. Traditionally, open letters were published in critical publications or industry magazines. Make it personal.

Leadership 88

Leadership Community Corporate Consumer 88

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. The advice I‘d give anyone, not only within Minnesota PR but within any industry, is to get involved. How can PR professionals gain buy-in from senior leadership and how the value of PR to the C-Suite?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

MAY 25, 2021

Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams. This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. The attributes of long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160