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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform. PR tech mentions Video makers.

Analysis 144
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150
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How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Is Facebook still a good place to invest in social media marketing? Be Helpful.

Marketing 244
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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283