PRSay

OCTOBER 30, 2020

About half of the company’s employees live with vision loss. To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved?

Software 182

Software Nonprofit Technology Education 182

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147

Internal International Tools Software 147

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is technology being used in public relations? What is public relations? And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions.

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. Despite occasional blips, the industry continues to surge, with demand spanning the globe.

Brand 36

Brand Branding Local Engineering 36

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

5W PR

APRIL 23, 2020

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. What will matter to many of them in the future is how the brand treated its employees during the pandemic. The agency said there were more than 3.6

Consumer 97

Consumer Survey Retail Software 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

MARCH 16, 2023

Awards are a great way to promote key products, technology, projects and people. An award recognition honors employees’ hard work and inspires others within your organization to step up to new challenges. As you consider editorial, social and event opportunities, don’t forget awards!

Automotive 62

Automotive Mobile System Technology 62

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA.

Publicity 151

Publicity Radio Technology Sports 151

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure.

Survey 120

Survey Communications Ethics Measurement 120

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. A coincidence? Yes and no. “In

Ethics 52

Ethics Conference Technology Employee 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

FEBRUARY 5, 2016

This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Use employee advocacy software such as Dynamic Signal to activate your employees on LinkedIn and encourage them to share. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Tell, don’t sell.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the struggles that employees had under the old system. Vice President, Marketing Technology. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees.

Storytelling 60

Storytelling Local Community Case Study 60

Konnect Agency

APRIL 6, 2021

While the economy was hit hard and companies had to scramble with a plan to keep employees safe, big tech exploded and thrived. The pandemic has driven high demand for distributed, face-to-face interaction and collaboration using video communications and data sharing software.

Travel 52

Travel Film Guidelines Consumer 52

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Leverage technology.

Crisis 92

Crisis Marketing Healthcare Resources 92