Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

PRSay

AUGUST 25, 2023

24 for Strategies & Tactics Li ve , PRSA’s monthly livestream on LinkedIn that delves deeper into topics covered in its award-winning publication, Strategies & Tactics. We had to think about what we stand for, what we promise and what we offer to all of our stakeholders, internally and externally. Joseph was the guest on Aug.

Brand 78

Brand Branding LinkedIn Employee 78

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. Goals, channels and metrics for internal comms.

Survey 82

Survey Corporate Communications Financial 82

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Shift Communications

AUGUST 5, 2015

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. So I was fascinated to read a Vox piece last week looking at LinkedIn Founder Reid Hoffman’s new book “The Alliance”. Embrace the Boomerang.

Employee 60

Employee Agency Training Industry 60

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

PRSay

JUNE 28, 2021

My years of experience working in business development and client acquisition at global PR agencies would serve me well over the coming months. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Post the news on LinkedIn. Business is going well.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Remote PR Jobs

SEPTEMBER 25, 2023

Sharing links via Twitter, Facebook and LinkedIn drive awareness of the news. It’s also smart to provide the information directly to internal employees, partners, and customers in a way that underscores key messages and arms them to share the story. Do we need a PR agency to do this?

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. Layoffs at internal comms platform.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 90

Employee Internal International Training 90

Shift Communications

NOVEMBER 9, 2022

By Sarah Babbitt, VP, Agency Marketing. Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. First, prioritize internal communications and assume they’ll go external.

Employee 78

Employee Twitter Policies Agency 78

PRSay

JUNE 29, 2020

“Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves. You can connect with him on LinkedIn.

Community 105

Community Banking Corporate Conference 105

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Employee Capacity. Revenue Per Employee. That’s roughly $12,500 in revenue a month for each employee.

Measurement 40

Measurement Agency Employee Insurance 40

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. LinkedIn images. Brand humanization. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Guest Post Mentoring PR 2.0

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

NOVEMBER 5, 2021

So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt , General Mills’ senior manager of corporate content, channels and analytics and Tim Brunelle, Land O’ Lakes’ Director of Content and Production — for a lively Zoom conversation, “What’s Next for Content Marketing.”.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Shift Communications

DECEMBER 6, 2022

Internal communications are key. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. Like most everything else in communications today, executive communications need to be multichannel.

Communications 78

Communications Leadership B2C LinkedIn 78

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Only PR agencies communicate directly with the CEO and this is our undeniable advantage!

Meeting 98

Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

The Hoffman Agency

DECEMBER 19, 2023

With every sentence Tori said, Hoffman sounded more and more like an ideal first agency to work at post-grad. This was reaffirmed through three interviews, where I met seven Hoffman employees who were all so nice and positive that I thought, What am I going to do if this doesn’t work out? Catastrophize” is my middle name.

Agency 36

Agency Creativity Writing LinkedIn 36

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

Cision

APRIL 6, 2016

This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 86

Software Pitching Internal International 86

Sword and the Script

JULY 17, 2018

1) Vox Optima Your business seems to do a lot of work with federal government agencies. What are the biggest challenges such agencies face in strategic communications? . For military agencies, the biggest challenge is preserving the role of ensuring the fair and free flow of accurate information to a professional and independent press.

Government 90

Government Publicity Public Affairs Agency 90

Sword and the Script

FEBRUARY 2, 2022

Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. We’ll see how it lands since many big agencies operate as a collection of independent businesses based in separate cities.

SEO 135

SEO Content Marketing Marketing Software 135

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. LinkedIn images. Brand humanization. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”.

Pitching 90

Pitching Report Software Survey 90

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 49

Insurance Insurance Healthcare Communications 49

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48