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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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How Beauty Brands Can Celebrate International Women’s Day

5W PR

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Diversity Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types.

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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. The move resulted in the agency closing. My agency, Ketchum is a member of the PRCA, and I’m a personal member of the CIPR.

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Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

In this partner webinar, Muck Rack , Agence-France Presse , and The Foreign Press Association shared tips for getting your organization’s press releases and pitches seen and acted on by reporters outside of your home market.

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What to Expect at the North American International Toy Fair

5W PR

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. Educational and informative sessions The Toy Fair provides educational and informative sessions. It brings together industry professionals, manufacturers, retailers, and media from around the world.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

public relations industry, they make up only 30% of agency C-suite executives. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).

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