ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. It’s underfunded .

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SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

DECEMBER 21, 2023

So, when I received the email from The Hoffman Agency, it might as well have been the winning lottery numbers; I was thrilled! Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. Lessons learned in the seminary.

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Meeting Journalism Interviews Employee 100

PRSay

NOVEMBER 7, 2019

The definition of a good relationship is trust. Learn everything you can about what they’re doing internally and externally. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. In honor of Veteran’s Day on Nov. Just show up. Get into the field.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. PR-perspective mashup : internal experts. Do you see the problem?

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Construction Internal International SEO 40

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

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Agency Corporate Interviews eBook 60

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. I’ve been practicing public relations for 34 years now, both the agency and in-house side. Very new, very hot type brands to be working with.

Ethics 71

Ethics Agency Journalism Corporate 71

Stephen Waddington

JANUARY 12, 2019

PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. You may have spotted Sarah hustling agencies on Twitter to contribute to the list. Let me know what you think. It’s firmly a labour of love. It’s not my gig.

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Case Study B2B Healthcare Energy 62

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. The years passed, and things changed, but my goal of pursuing a career in journalism remained. After several months at the company, it was time for a new adventure, and through a friend, I became aware of The Hoffman Agency.

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Social Media Travel Engineering B2B 36

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. What the U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR Conversations

JULY 30, 2014

Consent for the use of the Bernays name was given by Anne Bernays , daughter of the controversial character who is a successful novelist and writing instructor at the Nieman Foundation for Journalism at Harvard. And we definitely succeeded in this. A ban by the Croatian government on state use of services provided by PR agencies.

Communications 104

Communications Education Study Fashion 104

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes. I majored in foreign trade.

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Newspapers Meeting Ethics Social Media 59

NewsWhip

JUNE 10, 2021

So if you could give us a little definition, a working definition, that would be great. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media.

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Reputation Crisis Management Crisis Enterprise 78

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. Host: You have definitely set the tone for our global series going forward.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

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Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters.

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Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Mr. Penn is a former Microsoft executive and currently the Chairman and CEO of the marketing agency MDC Partners.

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Pitching Report Tools Software 84

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”.

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Software Case Study Advertising Advertising 118

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta. It’s harder to know who is [the] media and who isn’t.

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Survey Media Relations Media Ethics 377

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. 2) Marketing leaders add creative headcount and build in-house agencies. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

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Creativity Study Survey Advertising 76

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

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Trends Brand Branding Reddit 78

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

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B2B Communications Media Newspapers 52

Victorious PR

FEBRUARY 22, 2023

and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! But, there is DEFINITELY no way of knowing, if your team doesn’t get the chance to get in here and start figuring it out. It isn’t fair that the industry is gate-kept by traditional PR agencies. And we have no one to send them to!

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Publicity Video Pitching Google 52

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. This is hard for a journalism major to admit, but cut the characters !

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Social Media Trends Media Instagram 89

Waxing UnLyrical

JANUARY 27, 2011

Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time. Mark as read Approve comment Ugh, thats definitely a horror story.

Pitching 111

Pitching Facebook Interviews Twitter 111

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

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Content Marketing Groups Facebook Reputation 100

Maxim Behar

MAY 18, 2023

Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. This is my definite understanding.,” There is not a single year, even a single year in all its 28 years of history that M3 Communications Group, Inc, does not have an international award.

Ethics 52

Ethics Internal International Groups 52

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

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Content Marketing Infographics Insurance Insurance 88

PR Conversations

SEPTEMBER 18, 2014

This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”. Public relations education now trumps journalism. Alternatively, perhaps public relations is a best-kept secret in corporate Canada.

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Study Measurement Survey Education 99

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? What is employer media?

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Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

None of these media stars, however, would be considered journalists by definition, i.e., not all content creators are journalists. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) Twitter) or Jimmy Fallon (4.9M Michelle Phan (8.2M Donald J.

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Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Commodity news is almost by definition valueless. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. The problem is broad programmatic ad buys.

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