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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Granted, costs for newswire distribution for each and every announcement can be prohibitive, and the international distribution costs are insanely high.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World.

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Trends in the integration of marketing and public relations

Stephen Waddington

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. CEOs and celebrities don’t care about definitions. It’s a debate that’s been ongoing for more than 50 years. That doesn’t make sense. They care about being successful, he says.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Improve internal communications. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K.,

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: October 20-22, 2019.

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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

It was refreshing and exciting and definitely influenced my decision to join the agency. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. As I proceeded in the interview process, I noticed more people in the company like me.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.