PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Higher education leaders. Agency executives. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Progress is slow. Mental health is cited as one of the top issues impacting the profession.

Government 103

Government Education Print Ethics 103

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. LinkedIn has always been recognized as a place of high-quality educational articles. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Commit to change.

Marketing 40

Marketing How To Customer Service Groups 40

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

PR 20/20

SEPTEMBER 6, 2016

Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term. Select a SMART goal.

Strategy 40

Strategy Marketing Internal International 40

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

FEBRUARY 11, 2017

Listeners are increasingly affluent, educated and most importantly, habitual. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Is your PR agency bring creative ideas to the table? If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. We want to be able to share w/ our students how agencies, brands, professionals, and others are using social media strategically and what are some lessons we can takeaway on what worked and what didn’t. Tie in concepts w/ cases + campaigns.

Social Media 40

Social Media Resources Media Case Study 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. 2) Influence and educate people in your network. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mindful Marketing

MARCH 4, 2016

But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. No agency is perfect. Don’t over e-mail.

Agency 50

Agency Customer Service Analytics Retail 50

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Report Data 40

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. With traditional marketing channels being oversaturated, those that realize that partners have the ability to impact the entire customer journey will succeed. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

HMA Public Relations

DECEMBER 16, 2020

MORE INFORMATION: One Step Beyond’s one-of-a-kind educational, recreational, employment, and life skills programming enables participants to achieve independence, self-sufficiency and employment that enables participants to contribute to and achieve greater social participation in their communities. WHEN: Saturday, Dec.

Corporate 40

Corporate Training Transportation Nonprofit 40

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

JULY 11, 2017

Marketing must address this knowledge gap by educating executives. Aside from customer service, few people experience other business functions the way they experience marketing…and most of it isn’t positive. Can your agency bring big ideas and execute? Give our services a try. 3) Everyone experiences marketing .

Marketing 68

Marketing Leadership B2B Survey 68

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges). Note – there’s also a quote from a customer, which serves as nice third-party validation.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. A lot of education also falls somewhere in between. The Industry Take On AI So Far.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. We needed buy in from engineering, product management and customer service. Q&A with Senior Director of Strategic Development at National Association of Manufacturers. Getting everyone aligned is what makes the difference.

Marketing 42

Marketing Leadership Engineering Education 42

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? Will WOM become an integral part of an increasingly integrated communications offering from all agencies? How many heads?

Travel 79

Travel Case Study Creativity Advertising 79

5W PR

SEPTEMBER 25, 2020

This is why fintech companies should be looking into educating and serving the customers that are already using the solution that the business provides. It’s important to continuously create content that’s going to help the existing users take advantage of all the services that the company provides and prioritize all of their concerns.

Marketing 68

Marketing Infographics Customer Service Financial 68

Buzzstream

FEBRUARY 9, 2024

These pages are typically found on library sites, educational websites, and local government websites. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. For example, the below highlights resource pages in the student loan industry. Please let me know. This is sometimes called “newsjacking”.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

Education providers have gone online, wholesalers are selling direct to the public, and manufacturers have retooled production to make safety equipment. The Bigger Picture is a photographic and video agency in the North East of England. It has pivoted to record stories about the crisis and provide web services.

Brand 157

Brand Branding Travel Crisis 157

Cision

MAY 25, 2017

Quality customer service builds brand loyalty, but what about service that goes above and beyond? Educate them on the ins and outs, the good and bad of social media accounts, and let the world look at your brand in a better light. Now if I could figure out how to thank them.” Devan Dannelly saw the snow day coming.

Employee 129

Employee Brand Branding Policies 129

Stephen Waddington

NOVEMBER 19, 2017

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Bots have been developed to help with customer service, support and sales. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164