Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

5W PR

JANUARY 26, 2024

Authentic storytelling Influencers excel at storytelling. This form of storytelling creates a deeper connection with the audience and enhances the brand’s social media presence. This form of storytelling creates a deeper connection with the audience and enhances the brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Multimedia Development & Visual Storytelling. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. as a producer, a video producer, I was a storyteller.

Storytelling 130

Storytelling Airlines Film Energy 130

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together.

Creativity 98

Creativity Policies Mobile Storytelling 98

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JULY 25, 2023

Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. Sponsored content involves influencers creating dedicated posts or videos featuring the brand’s snacks.

Brand 78

Brand Branding Creativity Storytelling 78

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

Publicity 163

Publicity Storytelling Instagram Pitching 163

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. The post 2024 Outlook: Embracing the Shifting PR Landscape appeared first on Konnect Agency.

Viral 52

Viral Video Trends Consumer 52

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. Furthermore, creating videos is an excellent way to humanize your brand. Why YouTube? How do I Create Content?

YouTube 98

YouTube Brand Branding How To 98

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” A good video with a strong story arch?—?clearly Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. The importance of storytelling in PR . Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

FEBRUARY 26, 2020

Showcase your creativity. Instead of going for the clichéd or safe ideas, taking risks and pushing creativity is often rewarded. Just like these contestants, your PR team needs to be creative in order to achieve great results. Understand your brand. Perhaps it’s time to do more work to round out your story.

Creativity 124

Creativity Strategy Storytelling Brand 124

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. At Contently, I think you know how much we value storytelling by now. Embrace emotional targeting.

B2B 139

B2B Brand Branding B2C 139

Prohibition

JANUARY 30, 2024

These influencers offer a unique avenue for brands to experiment with creativity and storytelling. In: Audio / Out: Generic content The concept of virtual influencers – computer-generated characters with curated personalities – is gaining traction. Call us on 0113 430 4160 or drop us an email: hello@prohibitionpr.co.uk

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

JUNE 8, 2023

Enabling users to share fleeting snapshots, engaging videos, and other captivating content in real time, Stories have swiftly gained popularity due to their ephemeral and dynamic nature. These captivating short-form videos are specifically designed to keep users engaged and immersed within the app.

Instagram 52

Instagram Guidelines Social Media Video 52

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. Those providing glowing reviews are those you want to keep sweet, so thank them, and be creative. Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy.

B2C 62

B2C B2B Reputation Agency 62

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “I’m sure everyone is going to say this, but it’s video, video, and more video. Creativity Unbound. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. Also, 88% of PR specialists report they feel the future is in digital storytelling. When you see so many posts, videos, and news articles, your attention span shortens. When you end a press release, that’s where you can get creative.

How To 104

How To Writing Video Fashion 104

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 5, 2019

Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Digital and interactive media have largely displaced print. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

OCTOBER 29, 2019

who trusts your team of talented creatives to do their jobs and achieve results. While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design. Keep your content varied and interesting.

Television 111

Television Writing Storytelling Video 111

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Each year, artists turn massive quantities of butter into sculptures that draw hundreds of thousands of visitors. The concept stays the same — it’s a sculpture made of butter. It just happens to fall on the same time each year!

Storytelling 117

Storytelling Strategy Agency Video 117