Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 23, 2017

Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. About Avinash Nair. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. YouTube, Vimeo, etc.? Why wouldn’t they? All of the above.

Video 120

Video YouTube Content Marketing Film 120

Stephen Waddington

JANUARY 31, 2019

They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). They’re curating content and writing newsletters. The link between blog content and SEO is well established. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space.

SEO 113

SEO Community Blogging LinkedIn 113

Prohibition

SEPTEMBER 15, 2021

Whilst TikTok continues to gain momentum within the short-form video content market, to challenge this, Facebook has announced that it’s currently testing Reels on the platform. YouTube transforms its search with two new features. Facebook brings Reels to the main app. It will be interesting to see how this tool develops!

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

5W PR

APRIL 28, 2022

The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage. By providing the audience with consistent and credible content, a business builds its brand and legitimacy.

Marketing 88

Marketing Government Guidelines Education 88

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Konnect Agency

FEBRUARY 10, 2020

Media outlets love partnering with brands, like yours, because it gives them more relevant content to share with readers. Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Don’t be afraid to adapt content traditionally used for sales teams with video.

Video 95

Video How To Education YouTube 95

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Content Marketing' Parmalat Canada is a good example.

Video 100

Video Brand Branding Content Marketing 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117

Sports Film Television Transportation 117

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. This is especially applicable to content marketing, which marketers and PR professionals are increasingly responsible for. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you want to film a long informational video, YouTube is probably more of the platform for you. See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) Marketing Coordinator. Pro tip: storyboard your vines and establish clear parts to film.

Brand 60

Brand Branding Film YouTube 60

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of third party validation over YouTube influencers.”

Internal 43

Internal International YouTube Nonprofit 43

Konnect Agency

APRIL 23, 2021

Even though digital marketing was a focus for CPG brands throughout this past year and something they had to ramp up during lockdown, they will need to continue to make this a top priority and leverage new communication channels to create deeper engagements with consumers. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Even though digital marketing was a focus for CPG brands throughout this past year and something they had to ramp up during lockdown, they will need to continue to make this a top priority and leverage new communication channels to create deeper engagements with consumers. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Sword and the Script

JANUARY 27, 2015

Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Click here for screen shot of the clever content marketing details ). Many landing pages pitch free content in exchange for contact details. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Critical Mention

FEBRUARY 6, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Sword and the Script

APRIL 1, 2017

But marketing is anything but stagnant. While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. Is your PR agency bringing new ideas to the table? If not, give our services a try. Talk to Us!

Advertising 62

Advertising Advertising Print Study 62

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. Vice President, Marketing Technology. What does this mean for us? What should you be doing on LinkedIn? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. million pieces of content on Facebook.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Norton's Notes

JANUARY 25, 2018

According to this article , over 60% of marketers plan to increase their investment in video over the next year. Hell I know I am – at my agency we have done more video in the past 18 months than the previous five years and that is only going to increase. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

Sword and the Script

MAY 23, 2017

Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I often wonder who’s mentoring the junior ranks in the agency world. When PR Turned to the Dark Side ”). Do they recognize the difference between a message and an actual news hook?

Pitching 43

Pitching Journalism Tools Agency 43