Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Content Marketing' They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

Conference 329

Conference Marketing Case Study Measurement 329

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

Storytelling 100

Storytelling Tools Digital PR Course 100

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 92

Social Media Marketing Media Storytelling 92

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

FEBRUARY 4, 2017

Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 1) Creating Quality Content Starts with Why. In Social Media Marketing, You Get What you Give.

Storytelling 60

Storytelling Creativity B2B Film 60

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. They became our first clients.

Software 78

Software Banking Resources Government 78

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The post Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. This fundamental skill set continues to be in demand agency-side. 25 PR agencies have secured funding to create 60 jobs.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Content marketing. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

DECEMBER 30, 2014

The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Let’s take a look. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Although donor agencies provide condoms to the DRC at low or no cost, only 3% of adults actually use them. It seems the agencies missed the mark when it comes to condom marketing. Content Marketing' The problem? Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content gets “real.” Video goes vertical.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. Blurry visuals can turn away potential customers.

Social Media 62

Social Media Media B2C Instagram 62

Cision

APRIL 6, 2016

Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. With so much content saturating the marketplace, how can brands stand out? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. Share Relatable Stories. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Storytelling is our game . Today, storytelling is a buzzword.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

The Proactive Report

JANUARY 13, 2016

Teams and Skill Sets: Recruiting and developing team members with digital skill sets that are aligned with a model for publishing original content in a scale-able way. Content Marketing: Moving from interruption-marketing strategies to a publishing strategy that is in line with changes in audiences’ information consumption preferences.

Marketing 100

Marketing Digital PR Enterprise Technology 100