Deirdre Breakenridge

APRIL 10, 2017

agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content gets “real.” Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

The Hoffman Agency

JUNE 4, 2019

The media landscape has changed significantly from what it was during the dot-com days, which has caused a chain reaction for businesses and public relations agencies alike. There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful.

Media 34

Media Content Marketing Company Agency 34

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

SEPTEMBER 6, 2016

See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). The media PR salary: $100,000.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Keeping up with the latest social media dialogue about your brand or business is crucial in PR.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Look at what agencies like Geben Communication all the way up to Edelman are doing. Don’t believe me?

Communications 40

Communications Tools Analytics Television 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists.

Communications 97

Communications Marketing Pitching Technology 97

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Storytelling is our game . Today, storytelling is a buzzword.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Why clients hire agencies, consultants and freelancers: an extra pair of hands. An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). B2B Marketers are Missing the Point of Content Marketing.

B2B 114

B2B Marketing Survey Software 114

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Flatiron Communications

MAY 2, 2017

Bigger agencies and corp comms’ departments (with deeper-pocketed clients) have the budgets. The above tools have as their focus professionals plying the art of media relations. ” One last piece of advice: do not solely rely on these tools to do your work, especially in the earned media space.

Tools 45

Tools Twitter Report Pitching 45

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. >>>Also see: Is Media Relations Getting Harder? We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 90

Social Media Marketing Media Creativity 90