article thumbnail

What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

article thumbnail

Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Reputation Management and Digital PR

The Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

article thumbnail

What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. We can influence, not control.

Agency 182
article thumbnail

PART 5: The VALUE of Reputation. Staff Retention.

Reputation Us

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. It’s clear that retaining staff supports your good reputation.

article thumbnail

Crenshaw Communications Receives Best Boutique Agency Accolade

ImPRessions - Crenshaw Communications

The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. The Best Boutique Agency category aims to celebrate smaller, more specialized agencies that deliver stellar, focused work for their clients.

Agency 156
article thumbnail

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference.

Agency 353