Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Europe is more satisfied with PR agencies than the U.S.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 127

Publicity Small Business Trends Leadership 127

Remote PR Jobs

SEPTEMBER 25, 2023

public relations industry, they make up only 30% of agency C-suite executives. And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant).

Agency 100

Agency How To Survey Employee 100

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

SEPTEMBER 11, 2023

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. Effective communication of research findings is crucial to ensure wider public knowledge. This is where public relations comes in. But it’s not enough for these studies to exist.

Publicity 78

Publicity Communications Study Storytelling 78

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? There are also many untold stories of triumph over adversity for black professionals in communications. He then went on to open his own agency in New York City, becoming the first African American to gain national prominence as a PR practitioner. Baker was a first. APR, Debra A.

Publicity 218

Publicity Leadership Groups Creativity 218

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR He is currently working in an Argentinean PR agency. What is the current state of companies regarding LGBTQ acceptance?

Community 105

Community Banking Corporate Conference 105

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. We’ve used some of the noisiest conversations in our community of practice as our guide.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was attracted by FMSC’s need for a solid communication infrastructure.

Publicity 174

Publicity Leadership Corporate Agency 174

5W PR

APRIL 18, 2024

Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. B2B communities The B2B tech world isn’t a one-man show anymore. Online communities are thriving, fostering collaboration and the exchange of knowledge.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

5W PR

MAY 26, 2021

Whether big or small, every company or organization needs public relations to create an exciting relationship with the public. Public relations is a crucial aspect of business, but many only have a vague idea of it and its advantages. What is Public Relations? Increases Leads and Sales. Increases Leads and Sales.

Publicity 88

Publicity Reputation Advertising Advertising 88

PRSay

MARCH 16, 2020

This is especially important during a public health concern. Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a dearth of information. The CDC provides communication resources here.

Crisis 218

Crisis Communications Publicity Resources 218

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 12, 2021

I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. Providing more opportunities.

Nonprofit 195

Nonprofit Financial Community Leadership 195

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. big, little, agency, in-house)?

Software 145

Software Agency Pitching Analytics 145

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 131

Study Publicity Survey Internal 131

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 146

Publicity Newspapers Journalism Energy 146

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Why did you decide to pursue leadership roles within the Richmond Chapter , and also at the national level? What’s top of mind now in the Richmond PR community? .

Meeting 151

Meeting Leadership Community System 151

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers.

Employee 201

Employee Community Leadership Enterprise 201

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Community building Build and nurture online communities where beauty enthusiasts can share tips, experiences, and product recommendations. Navigating this environment requires strategic and innovative approaches to beauty PR.

Product Launch 78

Product Launch Consumer Community Interviews 78

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Digital agency – doesn’t that sound impressive and in demand? This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

PRSay

JANUARY 26, 2021

It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership.

Crisis Communications 161

Crisis Communications Crisis Communications Leadership 161

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. I use this tool with individuals that I coach and agency teams. To build and enhance organisational reputation 7. To provide valued counsel and be a trusted advisor 9. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community. has been announced the most influential thought leader worldwide in the PR industry for 2022.

Survey 115

Survey Leadership Groups Community 115