Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. It’s a phrase very common in the client community. Have you been ‘ghosted’ before?

Ethics 62

Ethics Communications Pitching Retail 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Regulatory Compliance: Tech PR can communicate a startup’s commitment to regulatory compliance and ethical practices.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

FEBRUARY 14, 2024

They’re a discerning, socially conscious force, from Gen Z activists toting reusable water bottles to budget-conscious families demanding fair trade coffee and ethical fashion. It’s about empowering entire communities and proving that delicious flavors and responsibility can go hand-in-hand.

Consumer 78

Consumer Brand Branding Agriculture 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 92

Agency Trends Marketing Survey 92

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Stacey Miller , Vice President, Communications, Auto Care Association. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 129

Survey Communications Measurement Internal 129

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values.

Brand 62

Brand Branding Ethics Storytelling 62

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 157

System Community Social Media Employee 157

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

PRSay

SEPTEMBER 22, 2016

Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. And, if you’re a really good friend, you’ll show up on moving day and help. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. distract from negative information, by highlighting or even creating some other crisis or scandal.”. Looking for an agency that can think big and execute? Talk to Us !

Film 86

Film Ethics Employee Data 86

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 2, 2021

Predictive Crisis Management . It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. . What is Predictive Crisis Management? . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

Buzzstream

JUNE 15, 2020

However, 21% increased their PR spending, signaling that some business owners understand how critical it is to communicate with customers in this current climate. . A friend and I were talking about what the next few years look like for agencies, and I hate to admit it’s not looking pretty. Managing Stress and Burnout.

Pitching 93

Pitching Survey Ethics Report 93

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Solo PR Pro

FEBRUARY 2, 2021

: Mary Barber, APR , Fellow PRSA, President of The Barber Group Gayle Falkenthal, APR , Fellow PRSA, President of the Falcon Valley Group Kristie Aylett, APR , Fellow PRSA, Agency Principal of The KARD Group, UAB member. Managing relationships, ethics and law and issues and crisis communications are 15% of the exam.

Study 96

Study Ethics Education Groups 96

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. How do I get a job at a PR Agency? How to Get Ahead as a PR Account Executive.

How To 115

How To Film Agency Corporate 115

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia. Equally, I also want to congratulate everyone at M3 brilliant team of hardworking staff, that every agency around the word is so jealous of. See you soon!

Energy 52

Energy Groups Internal International 52

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. The good news is that the demand for PR professionals like you is high and the time is now.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

NewsWhip

FEBRUARY 26, 2021

People needed help, knew we had a big national crisis, a global crisis, and said, “We really are going to need our institutions to step up.” That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Just above the line.

Brand 78

Brand Branding Media Government 78

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Thank you all so much! Amazing clients.

Groups 66

Groups Tools Video Storytelling 66

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

PRSay

SEPTEMBER 12, 2016

Aedhmar, you certainly have earned the Distinguished Service Award and, as we both are agency citizens, I am particularly pleased to share the podium with you this evening. We can move an individual, whole organizations, whole communities to share a way of seeing the world. Mahmoud believes in the primacy and power of communication.

Leadership 0

Leadership Agency Education Communications 0

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 The ultimate home run is when your ad becomes part of the fabric of your community. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Financial 76

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40