PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Especially not for brands. Not an agency.

Agency 102

Agency Brand Branding Resources 102

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. This type of creative, highly effective activity makes a splash. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Think outside the brand. Interact on social media.

Media 333

Media Pitching Report B2B 333

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. The first step is education.

Employee 156

Employee Community Groups Interviews 156

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Yeah, definitely. Source: Marpipe.

Creativity 52

Creativity How To Engineering Advertising 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Looking for a paid social agency?

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Looking for a paid social agency?

Agency 52

Agency Instagram Facebook Advertising 52

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

PR in High Definition

APRIL 25, 2022

That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Not too shabby for a few videos and a strong personal brand, right? So, what can brands learn from this? It is estimated that there are between 3.2

Brand 62

Brand Branding YouTube Policies 62

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Paying users also have the option to limit comments – a big update for brands who may struggle with negative interactions or troll comments.

LinkedIn 62

LinkedIn Social Media B2B Media 62

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? It’s simple.

Agency 0

Agency Advertising Advertising Leadership 0

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI. — Erik Davis (@ErikDavis) September 24, 2022.

Social Media 118

Social Media Fashion Media Travel 118

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands. It’s definitely an exercise in prioritization.

Agency 60

Agency Apparel Pitching Creativity 60

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA.

Local 133

Local Crisis Management Internal International 133

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Knows your brand better.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Here are some go-to tips: Before approaching influencers with an immediate ask, demonstrate your knowledge of their brand.

Viral 154

Viral How To Advertising Advertising 154

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

Strategy 52

Strategy Brand Branding Retail 52

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Prohibition

AUGUST 12, 2022

This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness. Earlier this year, plant-based diet brand, Oatley, launched its biggest ever UK marketing push via a five-part YouTube series which sought to actively promote a healthy plant-based lifestyle.

Consumer 116

Consumer B2C Creativity Social Media 116