ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data. Content Analysis.

Social Media 162

Social Media Media Analysis Data 162

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Take Stock of Your IP and its Potential.

Technology 177

Technology Comparison Case Study Privacy 177

NewsWhip

MAY 16, 2023

Their stories tackle global and national news, as well as health, technology, economics, and opinion pieces. Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs.

Facebook 78

Facebook Sports Comparison Fashion 78

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Perfect for : Comms professionals, brand managers, and anyone who needs to stay on top of hot topics and industry trends. Ideal for daily briefings and quick situational awareness. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. in any quarter. There is no magic.

Agency 122

Agency Creativity Marketing Government 122

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. 2) Clearly defined positioning.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. Nothing humanizes your brand like new customer welcome email from a no-reply address. This is a fundamental value proposition for many business technology tools.

Marketing 109

Marketing Comparison Technology Data 109

Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 82

Tools Comparison Media System 82

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. Technology means continuous learning. Reputation management – more 24/7 than ever. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

The Resolution Blog

MAY 11, 2016

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. We spend a long time exploring our target audience and our client’s brand to find the perfect match. • The brand’s “best self.”

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 113

Software Tools Publicity System 113

Wildfire

JUNE 25, 2019

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. cleverly killed off the brand’s famous sloth mascot in its TV ad in a bid to revive the brand amongst a younger demographic who view death as a distant issue, and persuade viewers to plan for their own deaths. Drumroll please…. Siemens FABRIC.

Fashion 40

Fashion Comparison Insurance Insurance 40

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison.

Twitter 60

Twitter How To Marketing Wireless 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 115

Case Study Software Data Web 115

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 61

Survey B2B Marketing Mobile 61

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. If you’ve managed to tick off each of these tasks on your to-do list, you’re probably feeling pretty confident right now.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Shift Communications

OCTOBER 28, 2015

For comparison, above I put Twitter and Facebook side by side to showcase new vs. returning audiences by channel, this year and last year. Vice President, Marketing Technology. However, the way in which Twitter interacts with your audiences may be changing. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Comparison Matrix. Sound familiar? Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage.

Conference 36

Conference Journalism Web Comparison 36

Buzzstream

MAY 12, 2020

“You have to be fearless when it comes to technology,” says Dominique Ennis Sierra, director of operations at Georgia Tech. There are plenty available, and many sites carry comparisons of them. This should include the basic functionality of these systems, but also more complex issues such as etiquette and brand style. .

Strategy 102

Strategy Employee System Tools 102

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. The potential to technology may be unlimited, but the human condition is finite. 34% say 1 to 3 months.

B2B 63

B2B Report Marketing Survey 63

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Brand social activity into site content in real-time.

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

AUGUST 30, 2015

There are many reasons companies move to change their brand name or graphic identity. Invariably the decision to tinker with a brand identity rests on how the brand is perceived in the marketplace, and whether a refresh will enhance esteem and business. Invariably, sudden brand changes, (i.e., Google, Inc. Google, Inc.

Twitter 28

Twitter Google Financial Comparison 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 185

Marketing Content Marketing Data Social Media 185

Bad Pitch Blog

APRIL 19, 2007

He knew of a competitor offering this technology. Do a side by side comparison between US Netcom and their competitor and you''ll clearly see it’s not the idea, it''s the execution we’re lambasting along with several other blogs. 2) Google Doesn''t Lie: A potential customer''s perception of your brand is based on search results.

Comparison 40

Comparison Pitching Interviews Google 40