Buzzstream

MARCH 13, 2024

Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 The post Public Relations Strategies for Robotics Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Real Estate 88

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. One agency had a stellar study on health care but when they first released it they got zero media interest. I am sure you know that the media loves statistics.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Client retention.

Software 93

Software Banking Technology Data 93

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. This ability allows you to build and maintain relationships with key influencers and website owners.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Already have a blog, or even just a website? Related Read: Content-Based SEO for Blogging.

SEO 60

SEO Engineering Blogging Infographics 60

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Content silos form when you group content by date or type (blog posts, videos, etc.). Who does not love instant success?

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. This ability allows you to build and maintain relationships with key influencers and website owners.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. This ability allows you to build and maintain relationships with key influencers and website owners.

Tools 62

Tools SEO Analysis Google 62

The Hoffman Agency

MARCH 27, 2017

By Peh Yuxin , Account Executive, The Hoffman Agency Singapore. Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance.

Infographics 49

Infographics Video Technology YouTube 49

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

AUGUST 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Then it’s just a press release or a blog post or whatever.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

JUNE 23, 2015

Lucky for us, agency friend and North Loop neighbor Megan Junius (right) is the owner of Peter Hill Design , a graphic design and branding firm whose clients have ranged from Beazley Accident & Health, DeGidio’s Bar & Grill, Open Arms of MN, Henson & Efron, Park Dental to Disney Garden and Newman’s Own Organics.

Social Media 48

Social Media Media Infographics Instagram 48

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Or it can come from internal data. They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. The correct answer is that it is not.

Survey 90

Survey How To Reddit Pitching 90

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. This blog outlines all the essential writing tactics you need to know. Internal linking is great for your search rankings, but don’t overdo it with your links.

Writing 59

Writing SEO Google Local 59

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Then, we secured a big win: Someone in Africa saw an article that we posted on our blog, contacted our sales person for that region, and mentioned the blog. Q: How did you communicate the new digital direction internally?

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

MAY 30, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Content silos form when you group content by date or type (blog posts, videos, etc.). Who does not love instant success?

How To 40

How To Engineering Content Marketing Advertising 40

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. There are still many precious memories that I wish I could include in this blog post.

Pitching 28

Pitching Analysis Local Case Study 28

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

APRIL 6, 2016

Do they have a blog? How many resumes do you think agencies in Minneapolis receive from new grads each year? Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising. If yes, look for ways to engage them there (common interests are a good start!). Comment on it–but look to add value.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Long form blog posts? In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. General Mills has a unique source for generating its content: Blog partners. March 4, 2015. And it makes perfect sense!

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111