Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Getting Started. At the very least, consider giving it a try and compare the results.

Consumer 88

Consumer Airlines Energy Industry 88

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. The wild beckons, breathing new life into the outdoor industry.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users Instagram : 4.19

Print 105

Print Marketing Real Estate Automotive 105

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million South Koreans are active users of KakaoTalk.

YouTube 95

YouTube Marketing Local Chemicals 95

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Social Media. Consumers electronics are particularly popular with the younger generation. The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever.

Consumer 102

Consumer Reputation System Community 102

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Local partnerships Collaborating with local PR agencies, influencers, and media outlets can provide invaluable insights and connections. This demonstrates a commitment to local communities.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. But reports of earned media’s death are premature.

Media 186

Media Study Agency Consumer 186

5W PR

MAY 31, 2024

Growing skepticism among consumers and businesses about security practices makes PR invaluable. Increasing industry awareness and market reach PR, through targeted media relations, social media engagement, and influencer marketing campaigns, can substantially boost a company’s visibility in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Media Training. Relationship building takes time. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. How does MMM work? MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Media Relations and Outreach. Reputation Management. Crisis Management.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. How does MMM work? MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. Wedderspoon already had great content on their blog, but if we were going to drive growth, we needed to make it go further and get those messages out to new audiences. Give us the 1,000-foot view of the campaign?

Marketing 78

Marketing Mobile System Instagram 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Brands can use tactics such as earned media placements, blog content, videos and more to keep consumers up to date and invested in their business. Growing Consumer Trust.

Publicity 98

Publicity Brand Branding SEO 98

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. By using a media database to target reputable outlets in your industry. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Why is public relations conflated with media relations? Another history lesson.

Industry 153

Industry Publicity Agency Community 153

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. What’s running got to do with PR success?

Publicity 106

Publicity Automotive Transportation Trade Shows 106

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This can include news articles, blogs, and videos. However, it does not track social media posts. This can help generate new ideas for blog posts, social media posts, or press releases.

Google 96

Google Publicity Customer Service Web 96

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245