Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Contently - Strategy

NOVEMBER 12, 2020

As our head of content strategy Deanna Cioppa pointed out to me recently, CMOs spend millions on sentiment tracking, customer experience tracking, and brand studies, but then put out mediocre content—the thing that would improve those metrics the most. You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. What role does analytics play in developing a PR or marketing strategy?

Analytics 215

Analytics Measurement Big Data Data 215

Stephen Waddington

MAY 24, 2021

Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications. Excellent communication departments put a stronger emphasis on using big data and algorithms and on digitalising communication processes.

Report 127

Report Communications Big Data Survey 127

Beyond PR

NOVEMBER 28, 2016

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. Instill data-driven mindsets. Embrace big data. How can you obtain unique data from your client? Specialist subsets.

Agency 40

Agency Travel Big Data Data 40

The Resolution Blog

AUGUST 1, 2019

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

Ethics 120

Ethics Publicity Data SEO 120

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. There are a few quick things you can easily find to amp up any content strategy. (PR Google Analytics. PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.

Big Data 120

Big Data Analysis Data Corporate 120

NewsWhip

JUNE 2, 2021

Jaclyn Ruelle at the Martin Agency explains: “We rely on NewsWhip predicted interactions to see if this story is going to die out by this time tomorrow morning… Or if our brand joined the story is it on the brink of being something that could have some staying power and push beyond the 24 hour window?”. Predictive Content Strategy.

Media 88

Media Data Reddit Crisis 88

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. Robin Bulanti has spent the past 19 years working closely with high tech clients on communications strategy, corporate positioning and building executive brands.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Sword and the Script

AUGUST 19, 2017

We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. Last on the list of attributes was using big data and analytics to formulate strategy.”.

Leadership 63

Leadership Study Analytics Survey 63

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. How did you get your start in PR? I very much enjoyed journalism and had a blast doing it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. President of @convince – A strategy consulting firm. 10: @jaybaer | Jay Baer.

Twitter 60

Twitter Social Media Big Data Sports 60

Shift Communications

APRIL 29, 2015

Imagine the power of using AdWords’ remarketing capabilities (including the integration with Google Analytics’ Big Data Remarketing) with Twitter’s inventory, above and beyond Twitter’s existing ad systems. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Advertising Advertising B2C 60

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. If we look at the Earned Media Hub Strategy , where could we automate and scale? The red portions of the strategy below have automation potential: We can scale a good portion of the research we do. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets. It can be done, but it’ll take extra time and strategy. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 5, 2016

Hope is a terrible strategy. Big data makes Facebook one the most amazing matchmaking services ever. Who doesn’t want an ad agency like that working for them? Facebook collects something like 10,000 data points on each and every user. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Should you change your Twitter strategy? That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

NewsWhip

JULY 29, 2021

Incorporating emergent data | Jump to text. Changing communications strategy | Jump to text. Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. Sharing predictive insights with clients | Jump to text.

Brand 78

Brand Branding Marketing Data 78

PR in High Definition

NOVEMBER 23, 2016

According to research , 52% of online marketers hold personalisation as a central theme in their strategy. Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. Furthermore, 71% claim that it has an impact on ROI.

Big Data 63

Big Data Financial Data Fashion 63

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. A2: I stumbled into PR/marketing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.”

Storytelling 87

Storytelling Measurement Ethics Web 87