Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. And I’m not alone. But don’t take it from me.

Agency 60

Agency Industry Healthcare Banking 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu ended up staying with that agency for 10 years, working his way up from PR director to vice president.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Second, organic search is like compound interest in a bank account. Click To Tweet.

Google 133

Google Banking Engineering Web 133

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building. It wasn’t magic — it was great public relations.

Analytics 160

Analytics Television Banking Data 160

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride!

Radio 59

Radio Pinterest Television Government 59

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. On donations? And on and on. Another 46% believe their organization has work to do on measurement.

Measurement 117

Measurement Communications Survey Web 117

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Gisele Navarro, head of media relations at Neomam Studios reveals the tech secrets behind her team's success here.

Creativity 120

Creativity eBook Meeting Banking 120

Barokas

MAY 8, 2017

While we have already made steps in this direction, with providing media relations to pro bono accounts and volunteering in our local communities, we wanted to make this value a permanent part of Barokas PR’s identity. it’s refreshing to work for an agency that is doing it because it’s part of who we are. Constance & Julia.

Corporate 60

Corporate Employee Community Banking 60

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words. Every time financial news broke, I’d ask him a question or two in reaction.

Financial 60

Financial Pitching Banking Trends 60

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

The writer had put out a request and the agency’s product seemed to fit, but after a pitch letter and sample, promptly declared the product a “me-too” and scrapped it from the story. A great example shared by a colleague concerns a writer for a popular online tech site preparing a round-up of IoT home security devices.

Pitching 149

Pitching Strategy Examples Banking 149

Wildfire

SEPTEMBER 4, 2018

Public relations plays a pivotal role in helping businesses and brands achieve commercial success, so it’s important that we separate the facts from the fiction, and instil faith back into an industry that has a history stretching back hundreds of years. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. A boutique agency provides access to creative senior talent that won’t break the bank. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. 4) Media Relations: Proven Ways to Get More Out of It. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. PR is the best-kept secret in content marketing.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Waxing UnLyrical

OCTOBER 4, 2017

So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age. to their channels.

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

OCTOBER 4, 2022

I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. Morgan and DNB Markets, a part of DNB Bank ASA, to advise on and evaluate certain broader strategic alternatives for the Company.

Technology 81

Technology Company Analytics Writing 81

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. I forget.).

Marketing 40

Marketing Nonprofit Measurement Banking 40

Beyond PR

SEPTEMBER 28, 2016

Its original focus was loosely banking and credit cards, but it now services a wide range of clients. Ferrara, who served many years with the Associated Press, emphasizes news agencies must now consider the types of news that will drive traffic and resonate with the consumer. This isn’t always easy.

Transportation 40

Transportation Education Banking Radio 40

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Webinars and events can be promoted through various channels to maximize reach.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Analytics Google System 40

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. PR agencies and PR departments will be compelled to deliver more with less.

Writing 192

Writing Communications Marketing B2B 192

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Give our services a try. Talk to Us !

Media 97

Media B2B Groups Conference 97

Sword and the Script

SEPTEMBER 17, 2016

This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Managing interactions through social media effectively builds brand credibility with minimal advertising costs. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91