Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

DECEMBER 20, 2022

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S.

Financial 157

Financial Agency Banking Groups 157

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. Tear up your 2020 financial forecast and plan for these market conditions. Have candid conversations with your bank, clients and suppliers. Deals negotiated 12 months ago look very different in the current market. Here’s what I’ve learnt.

Crisis 78

Crisis Agency Government Financial 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees. Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion.

Trends 407

Trends Communications Employee Corporate 407

Mark My Words

DECEMBER 3, 2020

And 27 years later she is still marketable, with her main company Kate Moss Ltd worth £12million. Some will pay a lot but some will do more for her brand image than bank balance.” After she launched her talent agency in 2016, Kate said: “I want people who can sing, dance and act. I want to create stars.”

Banking 60

Banking Fashion Interviews Instagram 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. News creates a market presence. Expert content builds brand authority.

Technology 246

Technology Company Banking Education 246

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 170

Banking Leadership Government Financial 170

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. It’s also occasionally controversial. But it’s no surprise. Positive PR drives recruiting.

Study 234

Study SEO Course B2B 234

Communications Conversations

JUNE 2, 2017

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too. I’d say agency folks. A full 78 of the 105 nominees.

Agency 84

Agency Corporate Brand Branding 84

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Blockchain is not something that is simply marketed like products and services.

Technology 88

Technology Publicity Banking Newspapers 88

Stephen Waddington

OCTOBER 18, 2018

This might include Bank Holidays and Easter, political events such as a budget or election, and notable dates such as Mothers’ and Fathers’ Day. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Shift Communications

JULY 3, 2015

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. Marketing Analyst. Let’s be honest, 99.9%

Agency 60

Agency Banking Newspapers Employee 60

5W PR

OCTOBER 11, 2023

Through helping to ensure that companies disclose material cybersecurity information, today’s rules will benefit investors, companies, and the markets connecting them.” The Bank Policy Institute has expressed grave concerns over the SEC’s new rule, arguing that it may inadvertently harm the very investors the agency aims to safeguard.

Report 78

Report Company Publicity Banking 78

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR generates influence. Technology helps it scale.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

APRIL 11, 2023

Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. Investment banks or other financial institutions can organize roadshows. The post Driving Attention When Your Stock Goes Public appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Financial Banking Social Media 88

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Bank (nominated by Monica Wiant). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

SEPTEMBER 8, 2016

On occasion, we’ve even been enlisted to advise credit unions about expensive marketing campaigns proposed by outside creative agencies to grow membership through community involvement and cause marketing. We’ve worked with many credit unions and community banks. This held true across demographics.

Banking 60

Banking Marketing Financial Community 60

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. The next job for us is a marketing overhaul and growth. Story is a corporate punk.

B2B 151

B2B Banking Corporate Crisis 151

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. It depends upon the outlet; as a contributing writer to a variety of publications, I look for a few different things.

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

AUGUST 30, 2023

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” Laura Emanuel, APR, is the managing director of Red Thread PR , a PR specialty shop part of Brownstein Group’s agency network.

Brand 131

Brand Branding Film Insurance 131

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. They also took home Awards of Excellence in the project categories New Digital Platform and Podcast for Believe in Banking.

Banking 96

Banking Film Transportation Financial 96

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. News creates a market presence. Expert content builds brand authority.

Company 120

Company Banking Education B2C 120

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. About Growing Social Now. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. And I’m not alone.

Agency 60

Agency Industry Healthcare Banking 60

Communications Conversations

DECEMBER 8, 2022

Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60