Shift Communications

JULY 10, 2017

Something as simple as literature in an airline seat pocket or news in a favorite news reading app may be more effective at reaching an executive than endless cold-calling. Vice President, Marketing Technology. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry.

Publicity 132

Publicity How To Retail Engineering 132

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Shift Communications

NOVEMBER 16, 2018

When you’re working with your in-house team, your PR agency , or just doing it yourself, think about each media opportunity as a chance to focus on driving awareness, engagement or commitment. Testimonials, editorials, anything that convinces a reader that they simply must go and learn more is what marketing-focused media needs to do.

Media 74

Media Airlines Agency Marketing 74

Solo PR Pro

APRIL 24, 2018

Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. Compare it to the not-at-all-personal one from United Airlines’ CEO Oscar Munoz after the “leggings” incident more than a year ago. Older people look for a uniform and a badge.

Airlines 61

Airlines Crisis Communications Crisis Government 61

PR in High Definition

APRIL 25, 2022

Indeed, the news has been filled with travel horror stories as recovering airlines struggle to deal with chronic staff shortages. The less optimistic folk have decided to flee the country in search of the sun. However, not every passenger has been successful in their pursuit of Vitamin D.

Airlines 62

Airlines Travel Twitter Social Media 62

Beyond PR

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

MARCH 8, 2016

In-house PR salaries historically have tended to be higher than those of agencies, but I’d venture the in-house samples tend to be smaller and of uniformly greater experience: In-house: $130,000. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now.

Survey 60

Survey Tourism Airlines Financial 60

Shift Communications

JANUARY 22, 2018

United Airlines failed a test of results and skills when it broke Dave Carroll’s guitar in luggage handling, then failed a lack of courage in its response. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. Here are a few excerpts: On the constraints an agency works under when it comes to measurement: A1: We are constrained by manpower, technology and $ when it comes to measurement.

Measurement 86

Measurement Airlines Banking Twitter 86

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much.

Internal 72

Internal International Interviews Trends 72

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 64

Pitching Analytics Enterprise System 64

Beyond PR

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. As such, digital PR agencies have no alternative but to catch up. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Good PR agencies usually ask new clients for a list of top competitors. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. The Miracle on the Hudson, United airlines. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. All that said, CES 2024 promises to be an exciting showcase opportunity for the vehicle technology and mobility space.

Automotive 87

Automotive Mobile Software Technology 87

Prohibition

DECEMBER 17, 2021

Information technology team. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. Vice President, Marketing Technology. It’s the reason you get out of bed every morning. Christopher S.

Strategy 157

Strategy Airlines Exercises Corporate 157

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. And then after that, I really did a variety for the first part of my career of corporate and agency. Those don’t go away just because we have a lot of technology. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Think low-cost airlines in their infancy. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I wasn’t getting quite enough done. It’d been creeping up on me for years. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JULY 14, 2017

Even president Donald Trump – an experienced licenser of his brand – had his share of blunders, including Trump Airlines, Trump Steaks and the now-infamous Trump University. This past year, MailChimp’s ad agency, Droga5 devised a campaign inspired by the mispronounced word – to great success.

Brand 136

Brand Branding Storytelling Airlines 136

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148