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Creating a Thoughtful Communications Strategy in the Airline Industry

Ronn Torossian

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195
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TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus

Melissa Agnes

Malaysia Airlines has suffered through two devastating and traumatic crises this year. These are two major crises, ultimate nightmares for any airline, and Malaysia Airlines faced both within months from one another. How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication.

Airlines 210
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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367
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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. BusinessInsider published a story on Air Koryo back in March, highlighting that “Air Koryo is the only airline in the world deemed bad enough to earn a 1-star rating from Skytrax.”. Singapore Airlines Hero Photo on Facebook. k, Pyongyang.

Airlines 134
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How Airlines Like Delta Hold Parents Hostage

Sword and the Script

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. In-house communications departments.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Her style and presence on social media have also made her a standout.