Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. So, don’t write off chatbot pitches just yet. Here are some of the most relevant trends for PR.

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Trends Mobile Advertising Advertising 159

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Media diversification. In 1953, the No. In the 1980s, the No.

Communications 206

Communications Television Transportation Study 206

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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Crisis Management Crisis Advertising Advertising 83

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

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Radio Media Television Social Media 101

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. We won't talk to each other; we'll write emails. It's easier to write than to talk. Another request from GERB/SDS to PP/DB expires today.

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Government Conference Television Social Media 64

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. An organization typically has more than one audience. SCHEDULE A DEMO.

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Radio Television Social Media Sports 92

The Stalwart Blog

JULY 25, 2017

Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Reporters can only improve their productivity to a certain level, but can’t streamline interviews or fact-finding activities enough to write complete stories with greater effectiveness.

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Newspapers Strategy Television Advertising 68

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Measurement Television 167

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

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Advertising Advertising Television Radio 100

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

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Comparison Television Print Social Media 120

Practical Law Construction

JULY 13, 2022

This situation has proved sufficiently difficult to require a thorough review and restatement of the law by the Supreme Court in MWB Business Exchange Centres Ltd v Rock Advertising Ltd. was a standard clause saying any variation had to be in writing. The judgment. On the facts, the court was satisfied there was a novation.

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Construction Groups Television Advertising 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Move on and select something else to write about.

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How To Writing Guidelines Television 54

Doctor Spin

APRIL 4, 2023

How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Here’s how you can write a 1-page strategy that fits one page—using the mythical battle between David and Goliath as an analogy: 1. The 1-page strategy focuses on how to win.

Strategy 52

Strategy How To Hotels Analysis 52

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. Be smart about it.

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Study Media Relations Media Measurement 139

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” We wanted our so-called partners to write or broadcast stories about our clients.

Television 75

Television Storytelling Groups System 75

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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Viral Journalism Advertising Advertising 120

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. The expansion of different media types opens the door for more people to write about your brand. Share Tweet Share. What is Earned Media?

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Radio Media Newspapers Sports 104

PR for Anyone

DECEMBER 7, 2021

Who writes about your industry for this publication. They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. You need a great hook.

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Publicity Video Pitching System 130

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

NewsWhip

JULY 29, 2020

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements.

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Local Comparison Trends Television 88

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. She has a passion for multicultural distribution, as well as writing and editing. African Americans are more connected than the general U.S.

Television 72

Television Education Groups Community 72

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.

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Film Television YouTube Video 60

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Marketing is focused on promoting a product or service in order to sell it.

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Interviews Publicity Technology Social Media 99

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Movies and television. Up until now, it has not been very easy to advertise on the Snapchat platform. Family and parenting. Food and drink. Hobbies and interests. Home and garden.

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Social Media How To Insurance Insurance 233

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

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Brand Branding Content Marketing Film 60

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it.

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Media Measurement Enterprise Television 73

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising.

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Conference Education Public Affairs Television 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

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Writing Company How To Apparel 70

Critical Mention

MAY 21, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

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Sports Social Media Media Groups 111

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your type or brand of humor universal?

Marketing 40

Marketing B2C B2B Social Media 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

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Reputation Social Media Internal International 52

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. So that is this week’s free publicity tip.

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Pitching Television Interviews YouTube 130