ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Reputation Management? Key PR Concepts Explained 6. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

MAY 30, 2023

Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. To make the reviews and testimonials even more effective, brands can use video or audio testimonials.

Creativity 88

Creativity Video Social Media Education 88

Victorious PR

APRIL 21, 2023

As these industries continue to evolve and gain mainstream attention, having a well-executed PR strategy is essential to establish a positive reputation, position a brand as a thought leader, and create awareness among key stakeholders.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.” acquired in February of 2023.

Survey 146

Survey Software B2B Pitching 146

Onclusive

JUNE 16, 2023

And, how can PR and Comms teams tackle the rise in de-influencer content and protect their reputation? This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether. What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Wadds Inc.

JANUARY 26, 2023

It remains an important means of building external reputation. There are fewer media outlets as a result of advertising revenue shifting to digital media. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report.

Pitching 124

Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Melissa Agnes

MARCH 5, 2014

All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. Other related articles: Your Legal Options When Dealing with Negativity on Ripoff Report (Video). Fake Reviews: How to Protect Your Brand (Video).

How To 219

How To Reputation Engineering Advertising 219

Shift Communications

DECEMBER 4, 2017

Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago.

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Critical Mention

OCTOBER 7, 2020

Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

OCTOBER 25, 2023

To ensure your campaigns stand out above the noise, it’s essential to get prepared for the upcoming holiday advertising season by defining objectives, developing compelling ads, and budgeting and timing campaigns effectively. The Importance of Planning Ahead For holiday advertising, it’s important to get started early.

Advertising 64

Advertising Advertising Creativity Analytics 64

5W PR

JUNE 14, 2023

Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions. This can include blog articles and videos. Gathering feedback and testimonials from satisfied customers can further strengthen the brand’s reputation.

Marketing 88

Marketing Consumer Education Retail 88

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew Neisser Chimes in appeared first on.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. So what does this signify for the future of Twitter?

Twitter 235

Twitter Customer Service Web Facebook 235

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Every interaction, purchase, and share contributes to growing your brand’s reputation.

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR is the most effective tool for reputation management. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Content is more than photos or videos. Why should it Matter? Competition, especially on digital platforms, is more competitive than ever.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Today, quality rules (as does advertising). Maybe even experimenting with LinkedIn video. ” Then, finally, we did.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Today it is unrivaled as a digital advertising platform. Is the Russia scandal an ultimate comeuppance for Facebook?

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

The Resolution Blog

JANUARY 31, 2020

Reputation is important in the PR world, so of course you want to get a few wins under your belt. Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges. A good video with a strong story arch?—?clearly If you decide to amplify your entry with video, plan it well.

Measurement 156

Measurement Case Study Creativity Course 156

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. Powell’s U.N.

Comparison 154

Comparison Twitter Newspapers Communications 154

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.)

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. But if the tough times are behind you, investment in strategic PR can help turn the page and rebuild your reputation as better days loom ahead.

Education 178

Education B2B Employee Crisis 178

Melissa Agnes

MARCH 26, 2014

If the perpetrator is successfully uncovered, then the attorneys may be able to seek substantial damages – either from defamation or via false advertising claims via the Lanham Act. Fake Reviews: How to Protect Your Brand (Video). Your Legal Options When Dealing with Negativity on Ripoff Report (Video).

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Brands vote with their dollars. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223