ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. PR-generated content offers a depth that helps educate customers about a complex product or a new category.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 15, 2024

A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge.

Small Business 158

Small Business Publicity Social Media Web 158

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. You can tailor your own holiday press releases with the strategies learned here. Also, it provides essential insights for businesses planning their holiday strategies. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. That decision, however, needs to be based on strategy, not whim. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. The fees can run into millions, making it an expensive strategy, especially for smaller businesses.

Brand 78

Brand Branding Product Launch Sports 78

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Key strategies for successful digital marketing in retail To achieve success in digital marketing for retail, it is important to adopt a comprehensive and integrated approach.

Retail 62

Retail Marketing Measurement Product Launch 62

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. They’re also part of your overall PR strategy.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

JUNE 13, 2023

to shape their editorial strategy than they have in previous years.” Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Further, more than half (54%) “say they are relying on” data about the amount.

Journalism 126

Journalism Media Relations Report Survey 126

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The themes will guide pitch angles, content development, and thought leadership strategy. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Choosing the Right Brand Development Strategy. New brand strategy is not about putting a new spin on an existing product.

Brand 109

Brand Branding Publicity Consumer 109

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. Lesser known doesn’t mean less impact.

B2B 120

B2B B2C Product Launch Creativity 120

Presspage

FEBRUARY 10, 2020

Don’t look for free advertising. Unless you’ve got a wide reach and strong brand recognition, the launch of a new product probably isn’t going to make the news. Media companies rely on advertising revenue to survive; they’re not going to give you space to advertise your products for free.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Give our services a try. Talk to Us

Survey 96

Survey Marketing Product Launch Analytics 96

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Prohibition

AUGUST 25, 2021

Hubspot found that 99% of marketers using video as part of their strategy plan to continue using it, with 95% planning further investment into future video campaigns. Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. LinkedIn – native video. Video performs impressively well on LinkedIn.

Video 105

Video YouTube Instagram LinkedIn 105

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Data-driven strategy will increase in importance for employee communications. Sylvie Harton , SVP, Global Head of Strategy, Public Relations and Investor Relations, Notified.

Marketing 187

Marketing Content Marketing Data Social Media 187

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. For the last decade, influencer marketing has been a successful strategy to drive awareness with key audiences, build trust and create customer loyalty.

Consumer 52

Consumer Marketing Social Media Instagram 52

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Overall, the strategy of promoting in advance (three weeks), but not TOO far in advance seems to have worked. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Creating videos takes time, effort, and money. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

PR Fuel

JANUARY 24, 2021

Compared to other forms of online advertising, it is more cost-effective. Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. You will want to publish your press release at the time of the product launch. Otherwise, it may harm your marketing strategy.

SEO 68

SEO Writing Engineering Product Launch 68