Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Data and the use of data will become the great divide between marketers producing content and content marketing. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. PR and marketing content are increasingly intertwined, as well. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Compared to other forms of online advertising, it is more cost-effective.

SEO 72

SEO Writing Engineering Product Launch 72

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Creating videos takes time, effort, and money. So why let all that hard work go to waste? Get in touch today to find out how we could help you.

Video 62

Video Infographics Social Media Instagram 62

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. One of the biggest selling points of digital/social marketing is that it can be measured. You can track customers right from your advertising efforts to where they make the purchase. Why is it even more effective than traditional routes? The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

ReimaginePR

JUNE 27, 2016

This natural act of weeding out strategies that don’t work is a good thing. The ol’ “he who screams the loudest” strategy is just not effective anymore. Don’t forget to create stories for all of your upcoming product launches too! You want to follow the influencer path instead. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120