Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Facebook and Google dominate digital advertising. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch a story – not your client.

Pitching 160

Pitching Media Enterprise Media Relations 160

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Advertising Week. ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. Save the sales pitch for customers.

Technology 157

Technology Product Launch B2B Software 157

Critical Mention

OCTOBER 7, 2020

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Short-Form Videos. Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 174

Reddit Software B2B Technology 174

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership.

Trends 120

Trends Mobile Media Print 120

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

AUGUST 7, 2020

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch. However, the elevator pitch can be daunting to many, given that the person has very little time to explain the idea, and the company and then get into the product or the service that the business provides.

B2C 88

B2C B2B Pitching Conference 88

ImPRessions - Crenshaw Communications

APRIL 5, 2017

We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. Big PR Results Start Small, Scale with Technology. Technology scales influencer efforts. It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Opt-in advertising? What Exactly was Outbrain Pitching? Would you opt-in to ads?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. The colloquial phrase for this trend is the “consumerization of information technology.” The colloquial phrase for this trend is the “consumerization of information technology.” 1) The media landscape is fractured.

Trends 74

Trends Marketing Software Media 74

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. It’s not enough to just pitch stories anymore. Top PR teams do more than merely pitch media. PR lets you play with the big boys. PR builds key relationships.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. “Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties.

Communications 120

Communications Crisis Internal International 120

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

NOVEMBER 6, 2017

But many sites that rely on traffic to attract advertisers will create clickbait headlines that are so scandalous, people can’t help but click. Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Onclusive

MAY 10, 2018

Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” It’s a great listening tool to ensure your pitches are targeted.” 1– Technological Curiosity. ” This is a PR boon. And the journalists can be grateful for this, too.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 101

Survey Report Media B2B 101

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40