The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

5W PR

OCTOBER 20, 2023

Train the marketing and sales teams to be culturally competent. This includes diverse models, actors, and real customers in the advertisements. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. Print and Digital Advertising. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Reputation Us

NOVEMBER 15, 2021

The most common include: Liability insurance: Most business liability insurance policies include coverage for libel or slander lawsuits and advertising injury, which could occur from false or offensive information in marketing materials. These are often related to the personal and advertising injury coverage portion of a policy.

Insurance 97

Insurance Insurance Exercises Reputation 97

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Spokesperson Training : Equipping designated spokespeople.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg.

Trends 161

Trends Publicity SEO Advertising 161

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools.

Measurement 225

Measurement Tools eBook Analytics 225

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Not a one size, fits all plan.

Measurement 40

Measurement Comparison Banking Print 40

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Stuart Bruce

JUNE 24, 2014

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist.

Social Media 158

Social Media Media Training Media Training 158

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. How Much to Invest in Measurement. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 86

Social Media Media Mobile SEO 86

Reputation Us

JUNE 24, 2020

We started advertising our ransomware protective services. If you’ve put strong efforts into staff training and other preventative measures, you might avoid it. But, even then, preventative measures are not enough. Train your staff. ” It didn’t take long. The phone started ringing. Should You Pay the Ransom?

Insurance 78

Insurance Insurance Crisis Management System 78

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

PR in High Definition

MAY 24, 2023

For example, many companies have been accused of greenwashing, being misleading in their advertising or having sales practices deemed out of sync with their values. Measuring A Strong Sales Reputation Revenue is a good measurement of many business outcomes, and reputation is no exception.

Reputation 62

Reputation Measurement Leadership Examples 62

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Measurement 77

Measurement Advertising Advertising Community 77

Deirdre Breakenridge

JUNE 13, 2016

Today, NISM works with training partners, companies, and individuals to build a community around social media education, training, community, and assessment. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. The reason?

Viral 154

Viral How To Advertising Advertising 154

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Download this PR Measurement Guide. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. All helpful in measuring the true influence and effectiveness of an influencer. Want to see how to do this for your blog? Here’s how. Prioritize and share.

Technology 83

Technology Facebook Measurement Policies 83

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Advertising revenue will follow where it hasn’t already. Resilience will also become a performance indicator. Socio-economic divide - not everyone’s lockdown has been equal.

Tourism 118

Tourism Fashion Travel Retail 118

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? Online advertising has changed.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. Nicolas Franchet: The reality is you have to train them, right? But it doesn’t stop there…. Share the Knowledge.

Technology 60

Technology Marketing eBook Training 60

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60

PRSay

OCTOBER 25, 2017

According to the presenters, only one-third of employees have been trained by their companies on official social media policies. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. What’s driven the convergence of PR + marketing + advertising? Social media.

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. I use Notes on my iPhone or iPad to create the first draft of almost everything.

Viral 68

Viral Journalism Analytics Case Study 68

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising. Katie Lioy.

Marketing 60

Marketing How To Analytics Google 60