Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

Konnect Agency

OCTOBER 25, 2023

Social Media & Influencer Tagging Instead of Collaborating: Don’t just tag influencers or brand partners; aim to create genuine collaboration. Written-Only Communication: Sometimes our verbal or written descriptions of visual ideas can be contradictory or at least unhelpful. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Beyond PR

NOVEMBER 28, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? It’s part of the Cision Communications Cloud.

Video 72

Video Media System Measurement 72

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Any influencer or publisher producing Facebook branded content is REQUIRED to tag the brands they represent within their posts. Want to see how to do this for your blog?

Technology 83

Technology Facebook Measurement Policies 83

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. What Should Marketers and Communicators Do? Given that Twitter in its Q3 earnings hit $1.53 Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Konnect Agency

FEBRUARY 10, 2020

Source: Marx Communications. The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. If your brand is on a budget and a paid media article doesn’t align with that, consider starting off with social media advertising and boosting.

How To 72

How To Media YouTube Social Media 72

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. Campaigns begin and end while communication, by contrast, is continuous. 5) Tag people and brands cited. 6) Advertise the best performing content after it runs its organic lifecycle.

Social Media 116

Social Media Brand Branding Media 116

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Are qualifications holding back communicators? Where do you see the industry in 10 years time?

Hotels 86

Hotels Social Media Fashion Agency 86

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. How did they make it work for them?

Social Media 48

Social Media Agency Consumer Fashion 48

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” “Serious Sway.”

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

NOVEMBER 5, 2019

Podcasting is clearly growing – TVEyes CEO David Ives said in an announcement , “more than 30 percent of Americans listen monthly, more than 20 percent listen weekly, and these listeners skew toward demographics that advertisers and politicos alike seek to understand and influence.”. 3) Meltwater updates UX, adds new projects feature.

Internal 63

Internal International Data Media 63

Prohibition

MARCH 14, 2017

But is a degree really an absolute must when it comes to being an effective communicator? But these are just two very small traits required to be an effective communicator. In fact I have a couple of examples of truly inspiring communicators that didn’t go to university. In my experience this answer tends to be no.

Communications 48

Communications Industry Fashion Creativity 48

Shift Communications

SEPTEMBER 8, 2015

The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. The post Getting a READ on social media influencers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. How do you develop a communications strategy? What are your communications goals? Take the time to identify your main communications goals.

Strategy 40

Strategy Communications Real Estate Insurance 40

Shift Communications

JUNE 8, 2015

Two weeks out from the event, begin sharing and tagging your target influencers with comments such as, . Measurement. Measuring the results of a data-driven speaking program is straightforward: compare how many people shared your talk, your content, your slides after your last event versus an event using the above program.

Data 60

Data Publicity Data-Driven PR How To 60

Cision

MAY 2, 2016

One of the coolest aspects of distributed content is that many social publishers are making their platforms available to everyone, and since communication is your desired end-state you need to know about the features these platforms offer and how to implement them. Native advertise through a third-party. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? Regardless, thanks for visiting! says: January 4, 2011 at 10:01 am [.] Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, How do we really measure attribution?

Measurement 40

Measurement Airlines Data Case Study 40

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. What do you think?

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Hailing from Montreal, Jackson Wightman wears a number of communication hats. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. What it IS is effective communication.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions.

Facebook 49

Facebook Twitter Measurement Blogging 49

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. appeared first on Crenshaw Communications.

B2B 344

B2B Facebook LinkedIn Small Business 344

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72