Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. A shift in employee attitudes from an internal campaign? So what was your favorite campaign? A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 5: Distribute Your Content with Paid Advertising. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 10 Fundamentals for Successful B2B Media Interviews. a) Press releases typically get more internal scrutiny than any other category of public facing content.

Survey 102

Survey Report Media B2B 102

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

AUGUST 11, 2018

If she finds that change frightening, I can only imagine the sleepless nights big advertising must be having. So, if you’re a b-to-b CMO, you need to be able to lead these pitches because it removes all these instincts and it gets to the essence of what your company is. Let me explain why. Stunts are hard to replicate.

Marketing 72

Marketing B2B Pitching Advertising 72

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. I worked in advertising before, and my experience in public relations has been tremendous.”. “I They have unique backgrounds and all kinds of outside interests.”.

Creativity 120

Creativity Survey Advertising Advertising 120

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? But for earned editorial, it’s very much not straightforward. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. What advice do you have for PR people that want to pitch you? My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals. now Lear Corp.)

Meeting 57

Meeting Automotive Mobile Transportation 57

PR in High Definition

SEPTEMBER 24, 2019

And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews. So, do you pitch to an editor in the hope they pass the story to a freelancer?

Media 54

Media Newspapers Journalism Video 54

Shift Communications

MAY 11, 2015

A few months ago, Colgate went out with an advertising campaign for its floss that showed a couple where one individual had something stuck in their teeth. One of the hardest parts of the job hunt for me was the interviews. However, interviews are one of the only places where it’s not only okay to brag a little, it’s expected.

Interviews 60

Interviews Advertising Advertising Report 60

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Bad Pitch Blog

JANUARY 16, 2010

Here''s a good pitch of a different breed. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. The secret: Facebook Advertising. What makes Facebook Advertising so effective for a job seeker is that it is allows you to target your ad to the specific audience you want to reach.

Facebook 71

Facebook Pitching Advertising Advertising 71

Waxing UnLyrical

OCTOBER 24, 2011

The good news is I interviewed six of them initially. While we don’t require the PR pro to be in every weekly team meeting, the new one started having prior commitments, and eventually had an intern sit in. So we brought on someone who we also liked during our initial interviews. What went wrong? So here goes.

Pitching 65

Pitching Interviews B2B Examples 65

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. KPIs should align to a client’s SMART goals. Earned media mentions.

Measurement 182

Measurement Agency Advertising Advertising 182

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. I started off in advertising sales for IDG. Check out the full interview, with bonus content here. . I just automatically think of advising people.

Ethics 82

Ethics Travel Writing YouTube 82

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. International-based all-in-one PR software providers. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring. one pitch”) to more of an outreach tool.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. Source: Marpipe. Yeah, definitely. Everyone had a different website.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance, an interview with Dan Pantelo, CEO of Marpipe. In the early internet, if people wanted to advertise, they had to contact the website owner and create deals to advertise. Source: Marpipe. Yeah, definitely. Everyone had a different website.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. 1) Share the news internally. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 6) Pitch the story to an industry newsletter. If you earn a mention, be sure to share it.

Media 97

Media B2B Groups Conference 97

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255