MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. What was StoneArch’s role in premiering Bind?

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.

Interviews 50

Interviews Marketing Financial Insurance 50

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance).

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. Think about what value you can bring to kids or parents and this goes from pre-school through college. All kinds of things you’ve got sports starting.

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu. To increase PR, marketing, and advertising industry knowledge. Want to gain a real-world understanding of marketing and PR strategy? To enhance presentation skills.

Blogging 159

Blogging Pitching Fashion Sports 159

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months.

Airlines 66

Airlines Insurance Insurance Enterprise 66

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. The hotels there literally depended on this market.

Tourism 52

Tourism Hotels Brand Branding 52

Shift Communications

JULY 29, 2015

Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Solo PR Pro

JANUARY 14, 2020

– Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). – Kristen Grieco Elworthy , Marketing & Publicity Consultant, Seven Hills Communications. Make marketing a DAILY activity.

Insurance 110

Insurance Insurance Banking Groups 110

Stephen Waddington

MAY 12, 2017

Advertising, sales, and marketing all seek to persuade to sell. Cialdini shares the story of Jim the insurance salesman who outsold all his colleagues. What is pre-suasion? Public relations is about earning trust so people are already sold, or want to engage with us, before we open our mouths. Jim’s secret?

Insurance 105

Insurance Insurance Ethics Tools 105

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. Doximity: An Overview for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Cision

JANUARY 25, 2016

.” This should be of high interest to communication and marketing professionals. If the size of a person’s network doesn’t correlate with their actual influence, we probably ought to figure out the correct metrics to plan where to budget marketing or PR dollars. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Reputation Us

NOVEMBER 28, 2022

Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. Then again, advertisers aren’t customers. But that innovation launched a $167 billion market in the United States. He’s got a long way to go.

Twitter 78

Twitter Banking Financial Employee 78

Mindful Marketing

DECEMBER 14, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? The market for genetic testing exploded in 2017, and it keeps growing. Check out Mindful Marketing Ads and Vote your Mind! What exactly does DNA testing do?

Policies 70

Policies Government Data Insurance 70

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.

Media Relations 68

Media Relations Media Insurance Insurance 68

Practical Law Construction

MARCH 9, 2022

Despite the volumes of case law illustrating the dangers of not having a written contract when carrying out a construction project, it is still common practice, particularly for smaller domestic projects and in this current market where builders are in high demand, for parties not to have a formal contract.

Construction 72

Construction Insurance Insurance Meeting 72

prTini

FEBRUARY 2, 2017

A few years ago, Nationwide Insurance was derided for interrupting the fun, festive Super Bowl feel with a serious message about kid safety. Might marketers’ painful memories of that backlash keep other brands from attempting to make a statement this year? Maybe … maybe not.

Brand 28

Brand Branding Insurance Insurance 28

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it? Evaluation.

Strategy 40

Strategy Communications Real Estate Insurance 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? How can marketers cope? Direct marketing to customers and employees through timely emails is also useful. What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? Why would you want to garner any national, if you only have a local business? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Mark My Words

OCTOBER 25, 2021

BrewDog, the self-styled punk brewer, displayed some softer edges this week after finding itself on the wrong side of an Advertising Standards Authority (ASA) ruling. The ASA upheld 25 complaints and a chastened BrewDog ate humble pie, blaming a “miscommunication between its marketing and social media teams”.

Strategy 60

Strategy Marketing Insurance Insurance 60

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s The sports stars convey gratefulness to Jake for landing them 'exclusive' insurance deals. There’s no Rodgers rate.

Insurance 86

Insurance Insurance Retail Sports 86

Bad Pitch Blog

FEBRUARY 26, 2009

The economy is in shambles, 50 million Americans are without health insurance, unemployment is on the rise in numbers that scare even me, and 43 out of 50 states are now operating on a budget deficit. Anyway, entering its 11th season, Maury is holding steady to decent ratings, even outpacing Martha-lite Rachael in some markets.

Insurance 40

Insurance Insurance Enterprise Television 40

Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

There are specific steps marketers must take to achieve full customer engagement. The insurance industry is a perfect case for this differentiation, as a recent New York Times piece points out. The one thing their advertising has in common is humor, though Geico is still the one to beat. Get them to “Say Yes to the Dress.”

Consumer 168

Consumer Brand Branding How To 168

PR Conversations

NOVEMBER 27, 2015

When I landed at the airport, I was asked by authorities to pay for my visa and insurance, even though Iran’s government had already granted these things. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Deirdre Breakenridge

MAY 16, 2017

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. For marketers, that means that products and messages built on EgoTech can gain a lot of traction across generations. So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Scott Public Relations

JULY 19, 2019

Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

NOVEMBER 11, 2014

The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself. Self-Propelled Marketing. Sure your insurance costs might go up – but you could also charge admission. Marketing as a Profit Center. Can Any Company Market for a Profit?

Marketing 113

Marketing System Viral Insurance 113

Scott Public Relations

JULY 19, 2019

Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Engagement can succeed in one place, while dipping or stagnating in another. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98