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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Insurers now recognize that risk and underwrite it like any other threat. Does Reputation Risk Insurance Protect You…Really?

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Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. The post Influencer Target Audience for Marketing appeared first on.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Next Part…Influencers & Marketing.

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Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

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Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation Us

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. appeared first on ReputationUs.

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Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . Presented for insurance and financial advisors by Barbara Rozgonyi.

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Developing key messages in marketing

5W PR

Key marketing messages should have certain traits, as enumerated below. For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. When a key marketing message reassures customers, it conveys comfort. Reassuring Consumers. Meaningful.