ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says.

Media Relations 197

Media Relations Trends Media Newspapers 197

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 86

Automotive Report Meeting Radio 86

NewsWhip

AUGUST 9, 2022

The business, which was started by Steven Brill and Gordon Crovitz, two veteran journalists, systematically analyzes digital information sources to determine their reliability and objectivity. Gathering and presenting information responsibly. Labeling advertising clearly. Not repeatedly publishing false content.

Government 78

Government Journalism Advertising Advertising 78

PRSay

DECEMBER 27, 2022

Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Reevaluating Twitter. ESG and your agency. Meanwhile, layoffs are mounting in the tech sector.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Study 61

Study Survey B2B Advertising 61

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Drew: Who said the ship is listing or sinking?

How To 159

How To Facebook Social Media Advertising 159

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Maxim Behar

OCTOBER 19, 2022

They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Very direct information that they can get. Very direct information that they can get.

Television 52

Television Wireless Advertising Advertising 52

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 78

Media Relations Media Trade Shows Journalism 78

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week. Curation’s Last Stand?

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Comment: Amen. 5) Factually accuracy over speed of reporting.

Survey 104

Survey Report Media B2B 104

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. It’s the truth and the distributors of the information need to be regulated, we’ve gone past the point of no return. The genie is out of the bottle.

Policies 60

Policies Industry Newspapers Interviews 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Don’t look for free advertising. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

The Awards Blog

FEBRUARY 7, 2020

When you receive a call or email from the research firm informing you that your company won an award—but you need to pay a licensing fee for you to promote it—you are actually paying for the analyst’s time and efforts writing about your company. Talk to us. Then, you find out you’ve won!

Course 87

Course Conference Journalism Writing 87

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I very much enjoyed journalism and had a blast doing it. How did you get your start in PR? Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 4, 2020

automatic logins, personalization/account information). Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

The Hoffman Agency

MARCH 16, 2021

in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. I interviewed. One of my biggest goals in life is to see the glass half-full, needing new information to be poured in. I applied.

Internal 41

Internal International Creativity Journalism 41

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples.

Media Relations 70

Media Relations Media Insurance Insurance 70

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Crush of Information Is Only Getting Worse.

Industry 60

Industry Storytelling Journalism Corporate 60

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Joe has been a technology entrepreneur for more than 12 years and has been featured in Entrepreneur Magazine, The Wall Street Journal and Fortune Small Business. PR Pikers throw out an occasional press release and hope it sticks.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers.

Financial 79

Financial Banking Content Marketing Writing 79

Journalistics

APRIL 17, 2013

In other words, you would eventually go to Nike’s website for news and information on all things sports. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism.

Brand 52

Brand Branding Media Local 52

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. How long have you been in journalism and how did you get started? My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57

Meeting Mobile Automotive Transportation 57