Remove Advertising Remove Information Remove Interviews Remove Journalism
article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

article thumbnail

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: You started your career in journalism.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. Brand journalism starts people on a journey with your brand.

article thumbnail

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Consistent with this advice, relationship building also requires informal conversations around lunch or coffee or a simple chat in the hallways or offices.

article thumbnail

Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. And in special sections, preference is given to Realtors who advertise with us. Here are your tips from the pros!

article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. This means your spokespeople should be prepared to summarize information quickly through sound bites that would work better for social media distribution.

Strategy 131
article thumbnail

Coronavirus Has Changed the Media — and Those Changes Are Here to Stay

PRSay

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. They know their readers and viewers are demanding the newest information, and they don’t have time to devote to more evergreen topics. Nimble coverage is crucial.

Skype 197