Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 23, 2019

I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Photo by domin_domin/iStock / Getty Images. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Printed literature. Online advertisements. Invite everyone you know, including influencers in your industry. While you may not roll out your brand all at one time, you’ve got to have an idea of what that final roll out will look like. Your email signature.

Employee 120

Employee Social Media Education Brand 120

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Web site design and maintenance. That said, now is the time to invest in web based marketing. Client costs. Events and Seminars. Mailings and communications.

Marketing 40

Marketing How To Web Trade Shows 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. 3) Is law firm marketing different from other vertical industries?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Translating social media into increased sales, leads and more web traffic. Staying in front of your audience and positioning yourself and your company as the industry expert.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Performance has to come first, with the chance of winning industry awards far behind. People are still people.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Absolutely not. No dialogue.

Print 64

Print Social Media Web Television 64

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

Bad Pitch Blog

MAY 23, 2007

A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? I write from the corporate side, in-store marketing, promotions, advertising, financial results. But please, please, no more "story ideas." Leads on a new product? A big executive change?

Pitching 40

Pitching Construction Exercises Retail 40

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The revenue model for journalism is at best in flux, and at worst, in chaos.

Journalism 120

Journalism Trends Local Print 120

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

MAY 4, 2015

Ensure compliance with industry regulations. Analyze sharing activity for any piece of content across the social web. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Social Media Integration. cision.com.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year.

Meeting 65

Meeting Automotive Engineering Media 65

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. I didn’t really care for the industry. Carnage; not a great way word to describe industry if you are a senior ad or marketing exec.

Advertising 87

Advertising Advertising Travel Social Media 87

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JULY 8, 2008

The PR industry seems overwhelmingly about hits, the more the better. On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. This is why I guess there’s the imbalance of shrinking newsrooms and a growing PR industry. We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 12, 2017

Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. I think the PR industry will finally wake up to the fragmentation of influence. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. Susan Kostal | Stet.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Much of the advice in this guide is inspired by tried and trusted methods from industrial production processes at Toyota. The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115