Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? That does not mean that there isn’t the potential for abuse in native advertising.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . We’ve all been there.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

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24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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Google confirms big changes to the face of its PPC advertising

Norton's Notes

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Advertising Marketing Social Media adblockers advertising Google PPC

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. The news platform must choose; either charge me a subscription fee or expose me to advertising. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable?

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. The news platform must choose; either charge me a subscription fee or expose me to advertising. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable?

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At by Frank Strong.

How to Social in 2019: Experts Share their Views

Flack's Revenge

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 190

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 118

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

When you do advertise, don’t just rely on one link and single tweet. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs.

B2B 108

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0,

Survey 166

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

What Native Ads Mean for PR

Sword and the Script

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model.

Radio 106

WOM: What's Really Behind The Buzz

Waxing UnLyrical

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar.

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Why advertising should remain a key part of your communications mix. Around the Web Thought Leadership Andy Jankowski Gerard Braud IABC World Conference Paul Edwards Shel Holtz Tyler Durham

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Why it matters: Comscore’s business measures web traffic to publishers, which is then used to value their brands and sell advertising. Related Reading: How brand journalism boosts U.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. PR influence marketing journalism Off Script

Fortune Magazine Bites the Hand that Curates

Flack's Revenge

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. Much of this growth has been fueled by “native” advertising.

Depressed and depressing: the state of UK news media

Stephen Waddington

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. This is the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 137

7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own.

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In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. According to a recent survey in collaboration with BuzzStream, 61% of people use an adblocker when browsing the web.

Media 170

Facebook plans to target non-users

PR Daily

Most communications pros are somewhat familiar with Facebook’s on-platform advertising product, which delivers ads to users who are logged in based on their interests. The Wall Street Journal estimates that Facebook takes 30 percent of the revenue, while publishers take the rest.

Social media network broadcasting: No sales pitch please!

Personal PR

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive.

13 stories about the future of news

Stephen Waddington

Newspapers and web sites remain primary media for local news In most countries, local newspapers and their websites remain the top source of news about a town or region, reaching four in ten (44%) weekly. The future of news is complicated. There are no easy answers.

The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. It was a beautiful integration of advertising and PR and it more or less had happened naturally, rather than through careful planning.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report.

Study 170

Social media network broadcasting: No sales pitch please!

Personal PR

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Instant Articles lacks revenue, has too many ad restrictions, some say

PR Daily

Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook. Instant Articles product manager Michael Reckhow promised in comments to Wall Street Journal that Facebook would improve the product. “We’re

Viral 169

Digital Video Or Die

Flatiron Communications

Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession.

Video 41

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

offered some sort of telehealth service, according to The Wall Street Journal. For the web, make an investment in excellent information architecture to ensure great user experience. If the web page is complicated, people are going to assume that the telehealth service is complicated.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger.