The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. As more companies realize the benefit of DEI in hiring and work groups, so should your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media.

Storytelling 281

Storytelling Media Infographics Advertising 281

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

SEPTEMBER 21, 2018

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. appeared first on Stern Strategy Group.

Strategy 96

Strategy Publicity Media Video 96

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The best gateway to a large group is through someone they already know and trust.

Media Relations 40

Media Relations How To Media Conference 40

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers.

Survey 98

Survey Industry Leadership Study 98

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.),

How To 99

How To SEO Strategy Social Media 99

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Gather actionable insights from data analysis and focus groups. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Chicago’s WTTW News reported talks between philanthropic groups that included MacArthur Foundation, The Pritzker Traubert Foundation (connected to billionaire Illinois Gov.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Landis PR

NOVEMBER 29, 2021

Reinforcing that marketing strategy was the fact that law firms could not advertise until 1977, when the U.S. State Bar of Arizona , striking down prohibitions against advertising by attorneys. Practice areas such as personal injury and bankruptcy were early adopters of advertising. Supreme Court ruled on Bates v.

Advertising 52

Advertising Advertising Leadership Reputation 52

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. Users can track and share media mentions on the go. The change will take effect on April 2, 2024. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Stern + Associates

SEPTEMBER 27, 2023

They build targeted email lists, run multi-touch advertising campaigns, publish helpful content and monitor lead quality. Elevate your marketing campaigns by partnering with a tried-and-tested agency like Stern Strategy Group. Without marketing, sales would have to start from scratch seeking potential customers.

Marketing 62

Marketing Data Groups Strategy 62

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Blogs, including independent and corporate blogs, can be credible.

Study 61

Study Survey B2B Advertising 61

The Hoyt Organization

MAY 20, 2024

Building Your Brand You may not realize it at first, but your hospital group, chain of clinics, or medical practice is your brand. Like any other brand on the market, it must be advertised to the right audience to be a success.

Healthcare 81

Healthcare Publicity Reputation Nonprofit 81

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Competition would be more intense as the marketplace would see a larger number of players, catering to these lower income groups.”. Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. How to Generate Media Referenceable B2B Customers with a Blog. Give our services a try.

Media 102

Media B2B Groups Conference 102

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

5W PR

MARCH 19, 2020

These numbers point out the number of impressions a campaign got, the sales in connection with media coverage, the sales themselves, as well as the value of advertising, respectively. Surveys and Focus Groups. One of the main ways that most companies tend to monitor public opinion is via surveys or focus groups.

Publicity 97

Publicity Survey Measurement Groups 97

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If your goal is to market a product or service to a specific group, then you’ll need more than a catchy premise to draw them in. Audiences can tell the difference between poor craftsmanship and well-produced content.

Communications 161

Communications Storytelling Film Training 161

Cision

APRIL 14, 2016

While traditional media is still important and can shape your brand’s story, because of the permeation of the web and social media, anyone with a voice can influence your brand and its buyers. So now instead of a select group of people that might shape conversation, that group has exploded to a much larger size.

How To 120

How To Groups Social Media Meeting 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient. Then there’s traditional PR’s scaleability. Finally, there’s professional pride.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Stuart Bruce

MARCH 17, 2014

True stories (PR) far more powerful than made up stories (advertising) @holmesreport #WCFDavos. Four of the forum delegates became in-house heads of communication (I was one of these) and the rest chose various roles such as strategist, creative, production, project manager, digital, media relations, measurement and analytics, events etc.

Communications 153

Communications Conference Groups Reputation 153

Sword and the Script

NOVEMBER 22, 2022

Not everyone does just media relations, employee comms, or marcoms. Usually, there were answer choices such as email, newsletter, press release, advertisement, blog, media article, and so on. Overall, there are no real surprises here. While the percentage volume has shifted some, I wouldn’t dwell on it.

Measurement 85

Measurement Survey Web Software 85

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. But when the weekly check-ins become too routine, or the group is unwieldy, change it up. Let the agency handle all media relations. Hold weekly conference calls to keep abreast of activity.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 83

Brand Branding Marketing Ethics 83