Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. 13: When brands are more trusted than media.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. What PR Is Not: Paid Advertising. News and feature stories are often referred to as “earned media” to differentiate from the more commonly understood paid advertising. Celebrity relations, exclusively. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way. While PR and advertising do often intersect, there are some key differences. Paid Media.

Advertising 74

Advertising Advertising Enterprise Print 74

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. On the other hand, independent bloggers rely on advertising and sponsors to make a living. Media Relations' It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. And public relations in particular simply doesn’t lend itself to sudden starts and stops. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 97

Survey Media Relations Corporate Communications 97

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. What can PR do about it? 30% have blacklisted three or more.”. Check out our services.

Survey 75

Survey Media Relations Report Media 75

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Sponsored content is often confused with native advertising , but it’s actually a subset of it. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Beyond PR

JUNE 26, 2018

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so unique and layered. B2B companies are beginning to understand just how important media relations is as 75 percent of businesses plan to up their PR spending in the coming year. Use Timely Data.

B2B 45

B2B Media Relations B2C Media 45

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Influencing across earned, owned, social and paid media. Improving the overall marketing ROI.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56 billion by 2024.”. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Advertisers bear the weight of ensuring that endorsements are honest and backed by evidence.

Guidelines 88

Guidelines Brand Branding Advertising 88

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. The migration of news to digital platforms has disrupted the news business, and new outlets are always coming on board.

Media 310

Media Retail B2B Journalism 310

Axia PR

SEPTEMBER 8, 2021

Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better.

Company 108

Company Engineering Advertising Advertising 108

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40