Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., shared her perspective on native advertising in a recent podcast recording. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Mindful Marketing

OCTOBER 31, 2020

” Neither of these ads even mention the candidate they endorse; rather, their aim is to undermine the adversary—a strategy that contradicts the research of Sorin Patilinet , global consumer marketing insights director for Mars, Inc. Not every type of advertising fits every industry.

Advertising 85

Advertising Advertising Ethics Government 85

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities. All of our work was completely lawful.

Crisis 167

Crisis Ethics Publicity Marketing 167

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It’s where we focus on now creating science-based strategy and communication works for our clients. Avoiding thought terminating cliches. What is the one tool or word, PR pros should retire. Is it an important one?

Ethics 76

Ethics Communications Agency Technology 76

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 90

Brand Branding Marketing Ethics 90

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Updating their brand values is necessary to better reflect ethical practices. Consumers care more about the impact of their purchases on the world.

Consumer 88

Consumer Brand Branding Ethics 88

Burrelles Fresh Ideas

OCTOBER 31, 2023

In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103

Ethics Trends Social Media SEO 103

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. One of the benefits of strategies that rely on first- and zero-party cookies is that brands actually own and control the data—instead of being beholden to behemoths like Google.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? How can old school strategies counter disinformation. What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

JANUARY 15, 2024

A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Retail 78

Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback.

Instagram 62

Instagram LinkedIn Social Media Media 62

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Authenticity and value are key components of an effective PR strategy to engage this generation. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 88

Consumer Social Media Education Advertising 88

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent The post How to Build Brand Value appeared first on Onclusive.

Brand 195

Brand Branding How To Reputation 195

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Everything transparent is ethical! With great projects come great challenges every single day, and that’s what Maxim loves to invest his life for.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

5W PR

JULY 19, 2023

To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Implementing personalization strategies can help a brand stand out and attract attention. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

And it’s tempting to compare the Gillette ad strategy with the now-famous Nike Colin Kaepernick campaign. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” It’s also where the similarity with the Nike ad strategy ends. The brand’s 30-day average is only 2000.

Advertising 236

Advertising Advertising Video Ethics 236

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 100

Marketing Healthcare Study Advertising 100

Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. Looking to build an impactful influencer marketing strategy ? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L. Commercial Research.

Journalism 52

Journalism Ethics Analysis eBook 52

Mindful Marketing

AUGUST 29, 2021

However, my online search for an ethical impetus behind the pornography ban came up empty. On one level, OnlyFans did act on a moral imperative, but it wasn’t a strategy it selected willingly; rather it was behavior compelled by others and tied squarely to revenue retention. Unfortunately, OnlyFans conflates the two.

Ethics 93

Ethics Banking Policies Financial 93

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Sustainability. Greenwashing.

Publicity 77

Publicity Meeting Policies Employee 77

Maxim Behar

JANUARY 21, 2024

The first and most important will be a more dynamic merger of the three main elements of the public communications business – advertising, public relations, and digital. And for all the questionable hesitations about AI usage, we must remember that the most important are the ethical ones, and it will be the same soon.

Ethics 59

Ethics Course Social Media Conference 59

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. As a growing and integrated part of social media and PR strategies, it is important professionals in the industry are aware of their responsibilities and ensure their brands are compliant with laws and advertising standards. What is influencer marketing?

Marketing 62

Marketing Advertising Advertising Social Media 62

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

Crisis Management 88

Crisis Management Print Ethics Local 88

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. Microinfluencers’ endorsements feel more like genuine recommendations from a friend, rather than blatant advertisements.

Banking 75

Banking Community Ethics Consumer 75

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 76

Mobile Automotive Brand Branding 76