Shift Communications

DECEMBER 4, 2017

Society and social media have created hyper-focused segmentation of the audience. Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go up, making media less visible to PR professionals and their audiences. Soon advertising may be the only way to reach some select audiences.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. Not really.

Twitter 60

Twitter Marketing Tools Storytelling 60

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR in High Definition

NOVEMBER 17, 2017

It’s not only Facebook that is hoping to clear the smoke screen around its advertising. Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. So, what does this mean for the wider industry? How is this impacting and reflecting on marketers and PRs?

Policies 72

Policies Facebook Advertising Advertising 72

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. A PR professional will be able to help you determine the best time to drop your new product advertisement or your big black Friday sale.

Publicity 52

Publicity SEO Advertising Advertising 52

The Hoffman Agency

AUGUST 1, 2019

Advertising execs will never know the thrill of getting a piece of coverage in a top-tier paper or TV show. A quote from one of the speakers that stuck with me is, “I look to hire storytellers primarily. How they deliver that story — through an advert, social media or blog posts — comes second”.

Storytelling 34

Storytelling Creativity Agency Industry 34

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Social media, paid (yikes) media, email, et cetera.

Engineering 120

Engineering Tools Examples YouTube 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Podcasts are great for the delivery of credible information and analysis, and storytelling. Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business.

Marketing 169

Marketing Employee Content Marketing Training 169

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. The study found that people are unwilling to believe information they see and read.

Brand 69

Brand Branding Sports Consumer 69

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Everything about Birchbox has an element of word-of-mouth. The preschool grapevine.

Energy 120

Energy Viral Storytelling Community 120

Shift Communications

FEBRUARY 6, 2017

billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. If it does, we may want to trial our distribution efforts on the largest social network on the planet.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 14) Tips for social media differentiation. “I

Marketing 104

Marketing Content Marketing Crisis Management Data 104

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. With more than 52 million views and 160,000 likes on YouTube to date, the acceptance of this video is phenomenal—with floods of praise pouring in across every social channel. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Videos appeal to everyone no matter their age range, economic status, or social media preferences. Who wouldn’t want that? #5:

Video 120

Video Infographics Brand Branding 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. You need to really establish the set of facts rooted in research engineering and science, which infrastructure is, you need to use that to your advantage.

Data 78

Data Media Analytics Energy 78

Sword and the Script

MARCH 22, 2016

This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now. Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged.

Survey 60

Survey System Trends Small Business 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PR 20/20

SEPTEMBER 21, 2017

And, based on the fact that renowned inventor, author and AI expert Ray Kurzweil is leading a team of approximately 35 engineers at Google working on Gmail Smart Reply, it’s a safe bet they’re not going to stop with short email replies. Draft social media updates. Optimize content for search engines. Curate content.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

NOVEMBER 18, 2015

As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. According to The State of Video Report (authored by marketing design search engine Crayon in October 2015), brands are fairly divided on whether or not video should autoplay. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40