Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. @GOLINglobal. With no boundaries, everyone wins. BIGfish Communications. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 147

Employee Print Writing Survey 147

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling. You aren’t the only one competing for your audience’s attention.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Secret Sauce Origin Story. One of the secrets to building buzz, is, well, through secrets.

How To 194

How To Wikipedia Engineering Web 194

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends.

B2B 111

B2B Brand Branding B2C 111

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 73

Corporate Communications Survey Employee 73

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 94

Survey Industry Leadership Study 94

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. Brands who understand these two sides of the same storytelling coin are going to prosper.

Company 111

Company Media Journalism Report 111

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. How did you decide on a career in marketing/advertising? I think storytelling is most appealing and effective when you figure out the human/emotional element in the story.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. He also suggests having employees share your content, writing: By motivating your coworkers to share content, you can turn them into effective brand advocates.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

MARCH 12, 2019

We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers. What kind of employee flourishes at StoneArch? One StoneArch client mentioned on your website surprised me – Best Buy.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

PR 20/20

AUGUST 6, 2019

Strive to connect with that specific group of people to deliver the best possible products and services, in addition to strong storytelling, connections and experiences. From your logo to product packaging, to the way your employees answer the phone, every little detail matters. Godin suggests making brand marketing a top priority.

Marketing 40

Marketing How To Customer Service Groups 40

Ethical Voices

JUNE 13, 2022

How to empower your employees to make tough ethical decisions. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. That means you’re going to keep your employees and have a chance to grow. The biggest one is saying no.

Ethics 52

Ethics Real Estate Agency Company 52

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

Ethical Voices

OCTOBER 24, 2022

So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. You mentioned the pressure that end-users and employees may feel. The great majority of individuals don’t discuss their salary or how much they spend on everything day to day.

Ethics 50

Ethics Interviews Advertising Advertising 50

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” which is what all fiction books do, right? Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MARCH 22, 2016

Critical to exceptional client service, is the Achilles heel of employee turnover. The advertising pitch today has transition to a talk about storytelling. Exceptional client service will be a subject of key note speeches in PR circles and rendered in the form of process, systems, consistency and overall experience.

Survey 60

Survey System Trends Small Business 60

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231