Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 78

Creativity Study Survey Advertising 78

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 26, 2016

8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. — Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. — PR Newswire (@PRNewswire) October 25, 2016.

Conference 120

Conference Internal International Data 120

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Highlight company achievements.

Publicity 87

Publicity Case Study Infographics Energy 87

Shift Communications

JANUARY 16, 2018

The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] When was the last time that you created an infographic? Do a poll of your employees. When was the last time you put some really good new content out? But they have all the money. [00:07:16]

Facebook 116

Facebook Video Brand Branding 116

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Communications Conversations

OCTOBER 16, 2017

Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves?

Agency 113

Agency SEO Social Media Pinterest 113

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. In this case, PR manager plans and runs advertising campaigns. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

SEPTEMBER 14, 2015

When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%).

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. He turned those bricks into a business and he now has a handful of employees. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees. If your only goal is to promote yourself, buy an ad.

Writing 118

Writing Newspapers Report Data 118

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising. What’s so appealing about these podcasts for clients? I think of each podcast episode as a conversation, and that flow is really important to me.

Company 113

Company Interviews Print Pitching 113

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience. Successful strategies also need to combine paid, earned and owned media. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. based marketing and advertising professionals for the survey. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale. That single employee was Mr. Miller. See these related posts:

Marketing 71

Marketing Employee Survey Social Media 71

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And a good intern can eventually turn into a good employee. And when you get set up, don’t simply advertise your services. 3 Emails You Should Be Sending Right Now.

Web 40

Web Pitching Local Report 40

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Text, graphics, infographics, videos, photos, etc. But shouldn’t advertising be aiming at this as well? What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106