ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. A sudden market shift or crisis. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Myth #4: PR is just advertising. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Reputation Us

MAY 7, 2020

Financial crisis – Sadly, not sure if any leaders emerged there. As it pertains to crisis response, we want to recognize the front-line health care providers (i.e., clothes, materials), we encourage you to take a closer look at how these heroes act during a crisis. CA Riots – Community leaders. Happy Nurses Week!

Crisis 88

Crisis Financial Banking Community 88

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

JUNE 24, 2019

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. Be Transparent.

Crisis 76

Crisis Ethics Advertising Advertising 76

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. After “crisis talks”, a damage-limitation dialogue with ITV is ongoing, with Willoughby continuing on air this week and telling friends she does not wish to quit.

Crisis 60

Crisis Comparison Reputation Film 60

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Lowe’s builds its reputation. My personal favorite move from an organization during this crisis is from the hotel industry. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Crimson Tide (1995) — Crisis Planning. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. An advantage of earned media over traditional paid advertising is that PR can often shift tactics or adapt messaging with minimal cost, although the earned media approach lacks the test-and-tweak flexibility of digital advertising.

Strategy 220

Strategy Measurement Advertising Advertising 220

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Melissa Agnes

MARCH 5, 2014

Gibson, Internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. By Whitney C.

How To 219

How To Reputation Engineering Advertising 219

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. Eventually, and thankfully, DEI will be expected and not a marketing point. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. With no boundaries, everyone wins. Edelman PR. Work hard play nice. Take risks. Collaborate.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Reputation Us

JUNE 24, 2020

We started advertising our ransomware protective services. Their days had been diverted from “business as usual” to crisis management. Neither is any damage done to your company’s reputation for poor data security or impacted services. ” It didn’t take long. The phone started ringing. Beat Ransomware Today.

Insurance 78

Insurance Insurance Crisis Management System 78

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Crisis interrupted.

Communications 122

Communications Crisis Internal International 122

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Today it is unrivaled as a digital advertising platform. Is the Russia scandal an ultimate comeuppance for Facebook?

Facebook 157

Facebook Reputation Mobile Privacy 157

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. Image credit: Pixabay.

Advertising 60

Advertising Advertising Social Media Twitter 60

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Another word for paid media is advertising. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You’re recovering from a crisis event or near-death experience. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Refresh your crisis communications plan. Related reading: Five-minute crisis comms]. The short answer: yes. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78